Refers to the viewing angle of a polished diamond, so that the table faces approximately towards the viewer, rather than the viewer looking through the side of the stone. But there are also clear downsides to buying from one. The lower portion of the diamond, below the girdle. Best Practice Principles: The company sells diamonds that are ethically sourced and conflict-free to clients. Cut, color, clarity, and carat weight. (630) 637-1500, Lincoln Park An international agreement on methods to counter conflict diamonds. If you find yourself faced with a Forevermark salesperson, you will also be hearing a lot about the inscription. Third, since this is a relatively large, important and sometimes complicated purchase, you really will save time by making an appointment or dropping in to one of our stores and learning first hand for yourself about diamonds. Depth: A fancy shape diamond which is elongated with points at each end. The most notable and concerning aspect of Forevermark diamonds is their certification. An optical pattern discernable in some well-proportioned diamonds, and marketed as a demonstration of excellent cutting. Eye-Clean: Why do some jewelers or websites say that you should buy a diamond solely based on the grading certificate? Founded in 1931, a non- profit organization upholding the highest standards for grading diamonds and other precious gems. However, grading is best used as a guideline rather than a reason for making the final decision. Many times youll find a diamond that is actually more beautiful to your eye than another diamond that is graded somewhat higher. The real beauty of a diamond is tangible and when you compare one diamond with another, as you would at Fey, you can evaluate which diamond you like best. Sightholder: Eight Cut: Princess cut diamonds are perhaps the most popular of the fancy shaped diamonds. I would also consider looking at Blue Nile if you need something slightly cheaper but of a lower cut quality, and James Allen for fancy shaped diamonds. extremely thick). The word diamond comes from the ancient Greek word adamas (), meaning unconquerable. Forevermark vs GIA: Is Forevermark Better Than GIA? Only less than 1% of the worlds naturally occurring gems are enough perfect to be certified as a Forevermark stone. An optical effect adversely affecting marquise and other fancy cuts of diamonds, can be minimized by careful cutting using best proportions and angles. A 'made' stone is one of excellent proportion and finish. An instrument that is used to measure a diamond's length, width and depth in millimeters. A setting style or method where there is no metal showing between stones. Naturals: Diamond Gauge: Step Cut: This shape is popular as a center in engagement rings, paired with another and offset in a ring and as a classic diamond drop pendant. Shape: Piqu: Marquise diamonds have an elongated shape with pointed ends supposedly inspired by the smile of the Marquise de Pompadour and commissioned by the Sun King, France's Louis XIV. It is often used as a solitaire or enhanced by smaller diamonds. Heart shaped diamonds are basically a pear-shaped diamond with a cleft at the top. One of the eight facets adjacent to the table on a brilliant cut diamond, so called because they from an eight pointed star when viewed from above. An "Assurance Program" of the De Beers diamond group, as well as to Sightholders and their business partners "to enhance and uphold the fine values diamonds represent". Additionally, our in-store diamonds are also triple graded by Ed, Tom and our Fey & Co. diamond experts. For the skim readers and tab jumpers out there (although I strongly suggest a thorough read to be in possession of all the facts), I feel obliged to say this early on Forevermark is a division within the De Beers family; this does not mean that the Forevermark brand can be assumed to hold the same standards or prestige that is so naturally partnered with the De Beers name. Fancy Color: A square or rectangular-shaped diamond with cut corners. Naperville Make sure no matter which of the diamond shapes you choose, it is well cut to proper proportions. As always, I have reviewed the Forevermark brand without any biases, looking simply at the jewelry and diamonds themselves.

An impurity that occurs on the surface of a diamond, either in nature or during the mining process. The angle of the facets that surround the table which creates "dispersion," or fire, in a diamond. Yes, diamonds can be beautiful (and some Forevermark diamonds are) yes, by their very nature diamonds are rare, and 96% of the diamonds available on the retail market are ethically sourced. In 2011, Forevermark was born, and De Beers seamless first step into the retail world had been taken. The Greek-inspired Encordia collection is an excellent example of the kind of unique craftsmanship on offer in the Forevermark collections. Finish: The GIAs label for the document it issues is not the word certificate. The organization examines the diamond, assesses its qualities based on the 4Cs, and describes it. Diamonds are other gemstones set in such a way that they substantially cover a surface of a piece of jewelry. In general, we find that many color and clarity grades are accurate within one grade, up or down. Buying a diamond online sight unseen is as good as buying in person? Cut: Created in the 1960's, the Oval Diamond is similar to a round except that it is elliptical in shape. Facet: It does not certify the diamond or its worth. Important optical effect, the deviation of light when it passes from one medium to another, e.g. We must set aside the prestige of the De Beers brand and look at this fact as we would any other diamond seller, and the simple truth is that I would never recommend buying diamonds that have not been certified by an unbiased, external certification body. Originally created to be an educational institution for gemological studies to develop and promote universally-accepted standards for grading cut, AGS now provides independent certification reports on Ideal diamonds. You may find it hard to believe, but even the carat weight of the diamond can be exaggerated by the seller if you are not careful!

A brilliant cut fancy shape that resembles a square or rectangle with the corners cut off. An effect that is seen in some gem-quality diamonds when they are exposed to long-wave ultraviolet light. Emerald Cut: Usually found in well cut Ideal diamonds. Most diamonds are near-colorless, but strongly colored diamonds (pinks, yellows, etc.) Pear Cut: Lower Girdle Facet: Flawless:

A detrimental optical effect in the center of a diamond (resembling a black hole) which is cut too shallow, or with an overlarge table. The quality, value and beauty of a diamond are not totally dependent with its size, however. Body Color: It does, however, beg the question, what makes a Forevermark diamond any more beautiful or rare than its competitors? A comparison of how much longer a diamond is than it is wide. Round Brilliant Diamonds air to diamond. And you want it to be the one that you (and the envious eyes around you) perceive as the most beautiful and brilliant. A diamond facet adjacent to and below the girdle (on the pavilion). FALSE You (or the one you love) won't be wearing a grading report from a gemological laboratory on your finger or neck. I1, I2, I3, Included, Imperfect: Retailers of Forevermark diamonds are fitted with a viewer, essentially a Forevermark branded microscope, powerful enough to see the inscription.

The flat facet on the top of the diamond. As one of "the Four Cs" of diamond value - the others being carat, color, and clarity - it is the only man-made contribution to a diamond's beauty and value. Some over-fluorescent diamonds have a cloudy or milky appearance, especially in ultra-violet light or daylight. The Oval Diamond usually has 56 facets. Most inclusions were created when the gem first formed in the earth.

What most people describe as white, regarded as being the best "color.". Loupe Clean: Any of the facets on the pavilion of a diamond, but usually referring to the main pavilion facets, as distinct from the lower girdle facets. I will take a closer look at questions of quality later on. Could also be applied to round stones based on the brilliant cut. Probably because it fits their business model. Most square or rectangular cuts just don't live up to the round brilliant for sparkle, but princess cut diamonds are designed for getting maximum brilliance from a square cut. The most telling example of these differences is the fact that it is easy to find many diamonds all with the same grades, yet all priced significantly differently. The firm does not provide third-party diamond certificates from gem labs such as GIA. Have piece of mind that you didnt get ripped off. Crown angle: Blemish: Theoretically perfect cutting proportions for (round brilliant cut) diamonds. Heart shaped diamonds are sometimes considered romantic, but they can be difficult to cut. Princess cut diamonds are relatively new with a shape that is oblong, usually square or almost square, but with a modified brilliant cut arrangement of facets instead of a step cut. According to these criteria, De Beers Forevermark determines which diamonds are of sufficient quality to be utilized in jewelry. A person with expertise and formal qualifications in gemology. So why shouldnt you buy the same way? Also called "single cut," diamonds, usually small diamonds with only 18 facets instead of the full 58 on a brilliant cut. It is difficult for me to justify the prices of their rings, for one reason; you do not know the true quality of the diamond. The problem with trying to set yourself in the same rank as established brands such as Tiffany and Cartier, is the jewelry needs to perform to the same standard, not just the branding. You have to see for yourself. Africa: usually a brilliant cut, and usually round. A fancy shape diamond that resembles a teardrop. There is no clear benefit to having an inscription on the table facet, as neither method makes a difference to the visual properties of the diamond. This page contains references to diamonds or engagement rings from different companies. Marquise Cut: You assume a higher level of customer service from the bricks and mortar stores, and an overall better experience. This, above anything else, is how you should assess the cost of your engagement ring. One of three styles of faceting arrangements, its faceting is designed to maximize brilliance. This promise says very little to set Forevermark diamonds apart. The purpose of having a diamond certified by an internationally recognised institute (such as the GIA or AGS) is that these lab reports give a standardised grading on all factors pertaining to the quality of the diamond. Clean: There are many different round brilliant diamond cuts, from Ideal Diamonds, with 58 facets, to modified cuts with special faceting arrangements and extra facets, like the Opus Masterwork Diamond. The height of a diamond from the culet to the table. The consideration of the overall shape of a diamond taking each part in relation to all other parts. Forevermark does not deliver on these aspects as successfully as other luxury brands. The company says that less than 1% of the worlds diamonds meet the standards for a De Beers Forevermark diamond. The pear shaped cut often referred to as a tear drop shape is a combination of a round cut and a pointed marquise cut creating an elegant and unusual diamond. The Forevermark certificate grades their diamonds as very good or excellent but gives no indication as to what these grades really mean. Semi-mount: From French "prick", a needle or other inclusion in a diamond. Ratio: Main Facets: Carbon Spots: What is the best for you might not be for the next person. Forevermark diamonds are sold throughout the world by a network of authorized merchants. People pay around 30% more for these brands for three key reasons: Experience The brands are established, therefore knowing what works and what doesnt. A word often used interchangeably with "cut", although the two have different meanings. FALSE There's a value to looking at diamond seller web sites. Considering a diamond's grading is a very important step when buying diamonds and a clear indicator of the diamond's quality and value. This means that the interaction will be entirely led by a salesperson, who will be more interested in their cutting edge inscription, than in the quality of the diamond. Cleavage: A rectangular or oblong step or "trap" cut used for diamonds and other gemstones. Brilliance: Even though the prices are high in this case, shopping at Forevermark makes sense because of the copyright issues. Emerald Diamonds Indicating that a diamond contains no visible inclusions when using the industry standard magnification of ten times (10x). Hearts and Arrows: The unit of weight by which a diamond is measured: One carat equals 200 milligrams. So, buy a diamond the way the experts do. Also, if you prefer a certain Forevermark jewelry setting design, its unlikely to find another one since copyright concerns would prevent it. Adamantine: If you want a stunning engagement ring, a high-quality diamond is of paramount importance. A brilliant cut fancy shape that can be either square or rectangular. Again, it is an example of a sales gimmick with no real benefit to the buyer. A word used informally to mean flawless, or at least to infer flawlessness. In most cases, these are not visible to the naked eye, and do not affect a diamond's brilliance. Banana: A diamond's actual color. An optical pattern discernable in some well-proportioned diamonds, and marketed as a demonstration of excellent cutting. I.G.I., International Gem Laboratory: Ideal, Ideal Cut: The method by which a natural, rough diamond is shaped into a finished, faceted stone. Kimberlite: As noted above, an independent lab is always the best. The beauty of a cushion cut is the depth of the diamond. Fancy Shape: Single-cut: Dominant diamond mining and marketing company since the nineteenth century. It is where the value of the jewelry is, and without knowing the cut quality, it is impossible for a buyer to make a direct comparison to any competitors. French word for magnifying glass, universally applied to the version used by most jewelry professionals, with a 10X magnification, although other powers are used. Important optical effect, whereby light bounces off a surface. Refers to variations in a diamond's symmetry, regarded as an indicator of the quality of as diamond's cut; it is graded as either Ideal, Excellent, Very Good, Good, Fair or Poor. EGL, European Gemological Laboratory: The first sixteen facets to be ground onto rough diamonds, apart from the table and culet, also the main pavilion facets (the first eight on the pavilion). If you cannot tell a diamonds true beauty by the certificate, why do I need one? 2021 Your Diamond Guru. There are differences in beauty such as transparency in the original diamond rough that are not adequately described in the grading. Maybe there is something that you are not being told! are rare and valuable, and are usually known as "fancies". Face Up: Pavilion Facet: ALL UK Coins Weights & Sizes Explained (2022). 2022 A diamond's grading is the best criteria in buying the most beautiful diamond for yourself or the one you love? Certificates, Certification: Be aware of diamond certificates from labs you have never heard of. The intention was to create a contemporary brand that could compete with Tiffany and Cartier Forevermark may lack the rich history of its competitors, but the branding and overall luxury finish fits the bill. Exact specifications vary. Clarity: Made: The color of light seen through a diamond without any dispersion, usually viewed through the side of a stone. American Gem Society (AGS): Simply put, do not buy a diamond without an independent grading certificate from only the top labs Forevermark or GIA (Gemological Institute of America). Culet: Refers to any blemishes on the surface of the diamond which are not significant enough to affect the clarity grade of the diamond. A term covering every aspect of a diamond's appearance that is not a result of the diamond's inherent nature when it comes out of the ground. From French, literally paved. Fey & CO. A very small round diamond with only 16 or 17 facets, instead of the normal 57 or 58 facets of a full cut round brilliant. Reflection: Marquise Diamonds Baguette: Learn more about the importance of light performance images and HD videos here. For white diamonds, GIA and AGS use a grading system which runs from D (totally colorless) to Z (light yellow). First piqu (P1) is a clarity grade, the American equivalent is I1. Copyright Diamond Cutting: A tiny flat facet that diamond cutters sometimes add at the bottom of a diamond's pavilion. Inclusions may be crystals of a foreign material or another diamond crystal, or structural imperfections such as tiny cracks that can appear whitish or cloudy. . Asscher cut diamonds have gained in popularity recently. If we compare their approach to Whiteflash, we can see a huge difference in their attitude towards sales. Sometimes they are really not independent laboratories. These lab reports are objective and consistent, with each diamond being scrutinised and graded to the same standard and against the same quality brackets. Length-to-width ratio: Luster: If we break down this promise, it is very difficult to find any evidence to suggest that Forevermark diamonds are any different from those sold by other jewelers. Dont pay over the odds for your diamond ring. Shape should refer to the basic outline type, such as round, oval, square, princess, radiant, cushion, oblong, emerald, baguette, pear. A culet which consists of a point rather than a facet. Let your eye be the ultimate judge, not the piece of paper that comes with it. The term refers to crystals within a diamond that have a dark appearance, rather than a white or transparent appearance, when viewed under a microscope. When I look at Forevermark jewelry, I cannot help but think, what a shame. Forevermark diamonds are certified in-house: this is an immediate red flag. Loupe: The diamonds in Forevermark rings are undeniably unique, as they are responsibly sourced and carefully chosen. Polish: High-end, fashion style photographs and a clean black and white colour scheme make the Forevermark intentions clear, and an article explaining how to take the perfect engagement ring selfie seals the deal; yes, Forevermark is De Beers blinding sweep at the millennial market. Four Cs: Oval Diamonds Clarity is one of the Four Cs of diamond grading, the others being carat, color, and cut. A fancy shape diamond which is an elongated version of a round cut.

Girdle Facet: This articles will help you understand the brands history and how it compares to GIA Certified Diamond. With 58 facets, i.e. Sometimes referred to as a "pillow cut", the cushion cut has an open culet (the bottom of the diamond) and a rectangular to square shape with rounded corners. What are the reasons that you cannot judge a diamond's beauty solely by the grading certificate? De Beers: It is critical for the company a lifetime love token be chosen with the greatest care for the natural world and those it affects along its route. Inclusions and inferior color are more pronounced in emerald cut diamonds, so pay close attention to clarity and color grading. The discovery of new mines around this time opened the market up to new contenders, threatening the strong monopoly that De Beers had held since the 1800s. Their designs are truly innovative, creative and exceptionally well executed. Nevertheless, if you fall in love with one of their masterfully designed rings, you will be hard pressed to find anything else like it. The truth is that there is a big risk in not getting as good a diamond if you do not compare and choose for yourself. Rather, it produces a report on the findings of its evaluation of a specific diamond, emphasizing that report is the most appropriate description for its grading results. A grading system based on diamonds' colorlessness (for white diamonds) or their spectral hue, depth of color and purity of color (for fancy color diamonds). A term describing a diamond with no blemishes or inclusions visible to the naked eye; at least SI in clarity. Their pave is sublime and each engagement ring has an effortlessly luxury sheen about it. So, carat weight is only significant if the diamond is beautiful and cut with great skill and artistry. By contrast, Forevermark is entirely geared towards an in-house experience. In the past most quality cushion cut diamonds were found only on the antique and estate market, today cutters are once again cutting these stones. True or False? And, the certificate can be very useful for future identification of the diamond especially when combined with laser inscriptions. The luster of a diamond is its highly reflective surface sheen due to its high refractive index combined with the highly polished surfaces. The bad news, is that any collaborations with designers will only be available through a Forevermark retailer. Symmetry: Ifyou havent heard of Forevermark, there is still a strong likelihood that you have heard of De Beers. Pear Diamonds Radiant cut diamonds have 70 facets to maximize the effect of its color refraction. Fisheye: The brightness that comes from the center of a diamond. At Fey, our staff is trained on how to help you get the largest most beautiful diamond for your budget. The smooth, flat faces on the surface of a diamond. There is definitely a wow factor to a large diamond if, and only if, the quality of the diamond is good. Dont you find it strange that these same companies offer diamonds for sale with the same statistics at vastly different prices? A color description used for certain fancy brownish yellow diamonds. All Rights Reserved. The outer edge, or outline, of the diamond's shape, described by its appearance at its thinnest and thickest points (extremely thin; thin; medium; slightly thick; thick; A clarity characteristic found within a diamond. Also known as step cut. Pav: Forevermark engagement rings are somewhere between the middle and upper end of the bridal market. Should my diamond be certified by an industry recognized, independent grading lab?

However, the greatest distinction is that their brand recognition isnt on the same level as Cartier and Tiffany in the opinions of most people. There is a lot of smoke and mirrors when it comes to Forevermark. I would recommend taking a look at Whiteflash for their impressive inventory of Ideal Cut diamonds and huge variety of designer engagement rings. First, you cannot see the diamond's beauty and brilliance on a computer screen. Adamas: Lastly, you will meet and get to know a really great person at Fey & Co. who will be there to help you along every step of the way including many years from now with service, warranty and diamond trade-up opportunities.

The majority of the jewelry on the Forevermark website costs thousands rather than hundreds of dollars; several pieces go for $12,000 or more. The angle between the main pavilion facets and the girdle. Oval diamonds have an elongated shape which can make a woman's finger appear longer. True or False? Africa dominated diamond production during the 20th century, with mining activity centred in Botswana and South Africa and concentrated in the hands of De Beers. The four well-known factors affecting the price of a diamond. Having an inscription on your diamond is certainly a benefit, however GIA and AGS diamonds are also inscribed these inscriptions are on the girdle, as is standard practice. Pavilion Angle: This refers both to the proportions and finish of a polished diamond. One of the two methods used by diamond cutters to split rough diamond crystals in the diamond cutting process. There are nearly an infinite number of ways that diamonds are cut and there is no comprehensive way to document the subjective beauty of all the different cutting combinations. The term GIA certified is frequently used in the jewelry business to refer to diamonds that have passed through GIAs rigorous grading procedure, as well as the reports that come with them. When it comes to engagement rings, Forevermark really do stand out. Be aware that some diamonds are graded multiple times with the most favorable grades being presented to the buyer a form of diamond arbitrage. An individual or company which attends De Beers diamond selling meetings, known as sights. Radiants look great accented with baguettes or round side stones. Cloudy: Heart Diamonds Star Facet: One point is one-hundredth of a carat. Any of the facets adjacent to the girdle on a brilliant cut or other diamond, split into upper (crown) girdle facets, and lower (pavilion) girdle facets. The value which represents how the diameter of the table facet compares to the diameter of the entire diamond. Whiteflash use extensive educational pages and the most accurate diamond analysis technology possible in order to give potential buyers the full picture (ASET, Hearts and Arrows Imaging, Sarin Reports, High-Res Imaging etc). You'll be wearing the diamond you purchase. The skill of the cutter greatly determines the beauty of heart shaped diamonds. In inclusion or other feature which is visible or reduces clarity in diamonds or other gems. A piece of paper cannot possibly describe the unique beauty of each diamond which is not mass produced, but a product of nature and some of the finest craftsmen in the world. The modern diamond buyer is an informed buyer the increased information and rise of online diamond vendors has shone an unflattering light on the traditional jewelry store.

They have complete confidence in the quality of their diamonds, and use explanation and evidence in order to sell them. Refraction: Included: So, it is reasonable for different labs or even different graders within the same lab to reach different conclusions. Quality Tiffany diamonds are certified in-house. Some diamonds, like those offered by Forevermark, do not have a GIA Certificate. Grade: Table: Carat :

The height or depth of the top part of a diamond, above the girdle. I1, I2, and I3 are all grades in the GIA clarity scale. Asscher cut diamonds were developed in 1902 by the Asscher Brothers of Holland. Forevermark is jewelry for people who love luxury goods and have a lot of money to spare, or enjoy purchasing branded items for the enjoyment factor. Brilliant Cut: But, although Africa is still the centre of the industry, the last decade has seen an expansion of production in Canada and Russia. A crystal made up of 99.95% pure carbon atoms arranged in an isometric, or cubic, crystal arrangement. Internally Flawless, IF: In diamond cutting and proportion, this is the single most important dimension, and should be around 40.75 to 41. A traditional way to cut rectangular, octagonal or other non - round diamonds, including emerald cuts. Trap Cut: You can only purchase their jewelry through a bricks and mortar retailer, meaning the premium goes up even further. It is the largest facet on a cut diamond. Used on color grading of fancy colored diamonds to denote the most intensely colored stones, not the darkest. The Forevermark promise is that their diamonds are beautiful, rare and responsibly sourced with only 1% of the worlds diamonds being deemed suitable to wear the Forevermark inscription. Colorless: Since then, the playing field has been levelled and as a result, De Beers have chosen to diversify their business model, transitioning from dealing exclusively in rough diamonds, to consumer focused, retail sales. Upper Girdle Facet: Sometimes I do receive a commission when you click on links and buy the products.

It is known as a "step cut" because its broad, flat planes resemble steps on a staircase.

Sitemap 13