Its difficult to foresee the brands impact on the industry, especially given the scant information available.
Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. Copyright 2022 Zonda Media, a Delaware corporation.
The company has partnered with KIK Custom Products, a Toronto-based maker of household cleaners, pool and spa treatment products and pharmaceuticals. Since there are no comprehensive, fully assorted pool and spa care programs with a national consumer brand in the marketplace, Clorox saw a niche market to enter as a trusted premium brand, said Rhonda Ramlo, The Clorox Co.s vice president-general manager of partnerships, strategy and growth. Failure to make minimum payments for three billing cycles will cancel promotional rate. Shipping/handling fees may be applied to oversized items. Estimate the monthly payment amount of a purchase using our easy Payment Calculator. . She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues. Clorox Pool & Spa Chlorine Stabilizer helps chlorine last longer. My first concern is that customers might go back to assuming they can put Clorox [bleach] in their pools, which we try to educate them [against], said Susie Hoskins, co-owner of Olympia Pools in Fort Wayne, Ind. However, pool and spa professionals expect any disruption to be concentrated among other producers selling via mass merchants and similar channels. Please allow additional delivery time for items shipped to APO/FPO addresses. If the Clorox brand is meant for independent brick and mortars, retailers dont see a lot of their brand-loyal peers switching. KIKs category experience enables fast speed to market and allows Clorox to continue focusing its internal resources on other priorities.. A Dozen Ways to Strengthen Your Remodeling Brand, Decoding the Framing Square for Rafter Layout, New Tool: Metabo HPT MultiVolt Cordless Compressor, A Deck Builder's Guide to 'Google My Business', JLC Rolls Out Deck and Railing Skills Workbook, Webinar: What You Need to Know About Decking. It manufactures in more than two dozen countries and markets its goods in more than 100. The Oakland, Calif.-based producer of diverse consumer goods ranging from its well-known bleach and cleaning products to cat litter, charcoal, dressings and sauces, clearly plans to leverage its brand equity. Excludes prior purchases, concessionaires, Exchange Online MarketPlace and NEX, MCX and CGX.
Standard account terms apply to non-promotional purchases. Suggested Monthly Payment: See Exchange Credit Program agreement for more details. Existing cardholders should see their credit card agreement for applicable terms. MILITARY STAR promotions subject to credit approval. Limited to stock available. The new brand wont cause buying behaviors to change for those accustomed to purchasing through independent retailers, some believe. Minimum interest charge: 50. KIK has pool and spa care capabilities; Clorox has an iconic national brand, said Doreen Gormley, KIKs senior vice president of business development. No official Department of Defense endorsement implied by use of external links or commercial advertising. They have indicated the target consumers are do-it-yourselfers, and that accessories will be offered. It doesnt concern me any more than what goes on today, said Calvin Boothby, owner of Redlands Pool & Spa Center Inc. in Redlands, Calif. Loyalty is not like it used to be.
Reduces suns impact on chlorine. 4 lb. Must be a single transaction of $699 or more on firearms, bikes, and/or equipment for golf, team sports, marine and water sports, fitness, hunting, camping and fishing equipment. As of March 16, 2020, a variable 10.24% APR applies to retail plan purchases, and a variable 18.24% APR applies to accounts subject to penalty APR. The companies are not discussing the kind of retailers they will court or what products the line will include. Non-Military Star Card purchases valued less than $49 will incur a $4.95 shipping fee. Standard account terms apply to non-promotional purchases and, after promotion ends, to promotional purchases. I dont think it changes the dynamic, said Jeff Fausett, president/CEO of Las Vegas-based buying group Aquatech Corp. The consumer who buys from mass merchants couldnt care less what the brand is. We spend a lot of money promoting [our current] brand; we have co-op advertising from those nationally known companies , said Penny Johnson, vice president of Johnson Pools & Spas in Huntsville, Ala. For the dealer base, it would be very difficult. For one retailer, the main worry is consumer confusion. Given Cloroxs brand recognition, observers expect the line to sell through mass merchants. Offer ends at 2359 CT on final day of promotion. Simply enter the purchase amount, select the desired period, then calculate. Interest will be charged on promotional purchases from the purchase date at a reduced 9.99% APR and fixed monthly payments are required until promotion is paid in full and will be calculated as follows: on 36-month promotions, 0.0323; on 48-month promotions, 0.0254; and on 60-month promotions, 0.0212, of initial promotional purchase. Manuel Perez de la Mesa, CEO of Covington, La.-based PoolCorp, does see Clorox having at least an indirect impact on independents. We believe it will be attractive to retailers and compelling to consumers.. By choosing a Pay Your Way financing plan you are opting out of any promotional 0% finance offers your purchase may qualify to receive. An exception, others suggest, might be the segment of independents who stock their shelves based solely on price. As of July 28, 2022, a variable 12.49%APR applies to non-promotional purchases, and a variable 20.49%APR applies to accounts subject to penalty APR. FREE SHIPPING on all orders purchased with your Military Star Card or orders totaling $49 or more.
The fixed monthly payment will be rounded to the next cent. Offer excludes Apple products. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the Pulitzer Prize of Trade Journalism., Pool & Spa News: Trends, news, products, design and business strategies for pool and spa professionals, Reaping the Benefits of Swimming Pool Covers, International Pool | Spa | Patio Expo Open for Registration, How to Change Your Company Name Without Losing Brand Equity, How One Pool Retailer Solved the Free Water Testing Problem. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. See details and enter for your chance to win! [But] if its sitting next to Murphys chlorine, theyre going to buy Clorox.. Financing Details: The Clorox Co., maker of the iconic brand of household bleach, will be introducing a line of pool and spa care products. Preserves pool and equipment. Valid 1 January 31 December2022. Part of its strategy, Clorox said, is simplifying assortment and purchase decisions.. KIK entered the pool and spa market in 2011 when it purchased Chem Lab Products and its Kem-Tek line, sold mostly in mass merchant settings. Smaller brick-and-mortar operators are more worried about whether and when the manufacturers they partner with will make overtures to the big boxes. Customers are going to do what they want.. If that mass merchant has Clorox, they would be more inclined to buy it, Perez said. Concrete or Vermiculite for Vinyl-Liner Ritz-Carlton Golf Resort, Naples Receives 2022 AI Dream Designs Honor, Check Out This Year's Dream Design Waterparks, These Family Aquatics Centers Take Dream Designs Recognition, See These Other Categories That Took Dream Designs Honors, The Cove at The Piazza Pool Awarded 2022 AI Dream Designs. Some consumers dont purchase at the larger chains because they dont recognize the brands and feel more comfortable consulting with a specialty retailer. 2022 The EXCHANGE, You can also search by City/State or Base Name. 0% INTEREST + NO PAYMENTS* FOR 12 MONTHSON ANY SPORTING GOODS PURCHASES OF $699 OR MORE WITH MILITARY STAR. The Clorox Co. reports it generated revenues of $5.6 billion in fiscal year 2013. Get exclusive email-only offers and advance notice about sales & events. The Clorox line will be represented by KIKs subsidiary, Easy 1 2 3 Pool Care.
Should You Consider Switching to Cost-Plus Pricing? We test probably 5,000 to 6,000 water [samples] a year, and out of that we probably sell chemicals to 3,000 people.
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clorox chlorine pool/spa
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