programmatic direct mail

Well, the answer is simple. And the only adblocker when it comes to direct mail is the recipient throwing the mailer away without looking at it. For example, you can use a simple postcard with pictures or even include a fold-up paper toy. Another concern comes from bots. Programmatic direct mail marketing describes the blending of digital and traditional direct mail through true automation. If they dont engage, they then receive a short sequence of direct mail touchpoints. Typically, the eCommerce company will send 2-3 emails. That campaign could include discount codes, specific upsell requests, or invite them to join a loyalty program. Furthermore, direct mail has a higher open/response rate than almost all advanced digital marketing strategies. Thank you! Upsell, cross-sell, and winback existing customers. It is a massive relief that we now have easy access to powerful direct mail automation service providers. However, you need a direct mail automation tool like PostGrid to use the full potential of programmatic direct mail. But we also know thats not enough. What about response tracking? Also, it allows you to access data and insights from online and offline digital mediums. The response rate for direct mail among people ages 18-21 years old is 12.4%. Maybe each subscriber will receive a series of emails. Usually, the trigger is set on user actions. Similarly, you can smartly incorporate direct mail across your various digital marketing campaigns to get the best results. Programmatic direct mail marketing takes these worries away. A programmatic campaign can help you reach your target audience more effectively than traditional methods. But, remember that the programmatic direct mail automation capabilities are not limited to the list above. PostGrids automation involves CRM-based personalization, printing, and shipping. It might be confusing to see the words programmatic and direct mail together in a term like that. A. is so immense that your imagination is the only limit to its applicational uses. These are people that already visited your website, showed interest in your products and services, and then, for some reason, failed to take the intended action. Now, marketers focus on driving recipients to online landing pages to respond to offers, just like they do with email and digital campaigns. Even today, B2B businesses depend on email marketing to reach out to their prospects. Most millennials are taken aback by a nostalgic feeling upon receiving a postcard or a letter. Think about all the times that you have tried sending a Christmas card to someone. And you arent just limited to injecting programmatic direct mail marketing into email campaigns either. Of course, you always have the option of using your in-house design team to come up with a design. But with platforms like Postalytics, those time-consuming tasks can be cut down to a fraction of the time. And you dont need to know anything that goes behind the curtains because the entire process works on automation. On the other hand, old-school marketing channels like direct mail are making a solid comeback. After all, direct mail is a physical marketing strategy that uses up resources like paper and ink. While some teams have developers who can hand code HTML creative templates and write JSON webhooks all day long, most marketing teams need software tools to simplify the process. The idea has been on the wish list of digital marketers for years, and for good reason programmatic direct mail effectively brings direct mail marketing into the modern world. Direct mail is also ideal for sending marketing materials to visitors whose data you have collected. We will also highlight the advanced capabilities of programmatic mailing and how you can make the most out of its powerful capabilities. Software triggers mailings when a consumer meets specific parameters or exhibits certain behaviors, such as leaving an item at the checkout form. The simple truth is that traditional direct mail just does not have the scale required for many companies to adopt it. Furthermore, it is also ideal for boosting your companys return on ad spend or ROAS. If these companies can be successful using old school methods, imagine what is possible with modern automation. With professionally designed templates and triggered responses, you can run optimized campaigns. Instantly autocomplete and verify customer address at scale. When you inject direct mail into campaigns that are already producing an excellent ROI, an additional touchpoint through a new channel will increase conversion rates. You may then use this data and insights to enhance your customer experience. Social media marketing, content marketing, etc., are examples of marketing strategies that every marketer has flocked to. To sum it up, programmatic direct mail offers one of the best odds of your target audience appreciating your marketing efforts. With programmatic direct mail, things are different. All leading direct mail automation tools provide you with several design templates that professional designers create. It is estimated that eCommerce companies lose up to almost $4 billion per year through click fraud. It is not surprising that every new marketing strategy that is popular today is based on digital platforms. When you send out a direct mail piece, the response rate is usually around 9% percent. Here, we will elaborate on this new and advanced marketing tool. However, it is best to start adding touchpoints on the campaigns that are currently doing well. Do you know whats really cool about using programmatic direct mail? Injecting direct mail into your existing marketing strategies is just smart decision-making. In this approach, we combine direct mail with modern technology and it is called Programmatic Direct Mail. When the Internet was first launched, the prospect of receiving an email was new and exciting. Modern direct mail automation platforms deliver features that far surpass the experience of working with full-service direct mail vendors from previous decades. The result is increased revenue and brand loyalty. Sending direct mail a week after cart abandonment could be the push the customer needs to complete the purchase. But then, the customer does not complete the checkout process and abandons the cart. This helps you reach your target audience and increases your chances of getting recipients to open your mailers. By personalizing your direct mail campaigns, you can gain trust with your customers by providing them with tailored offers. This post explains an automated direct mail marketing technique known as Programmatic Direct Mail. The scope of programmatic direct mail is so immense that your imagination is the only limit to its applicational uses. You can also start a free trial to see how Inkit Send works. Therefore, the programmatic direct mail you use may have limited automation abilities. Using programmatic direct mail marketing, companies can leverage both online and offline data in a way that delivers better experiences to prospects and customers, while improving the return on ad spend (ROAS) for the company employing it. The CASS certification implies that the service provider can access the USPSs address database. Modern programmatic direct mail marketing brings the same level of automation that you would expect from your digital campaigns to the physical mailbox. below to see exactly how beneficial direct mail can be for your business. This figure was expected to reach $155 billion in 2021. You dont have to create a custom program for programmatic direct mail marketing, thanks to direct mail automation. So for instance, you could set up a triggered direct mail campaign that will run after an email marketing sequence ends. So, you can easily use a programmatic print and mail service for sending monthly bills or invoices. A triggered mail is a direct mail that you can automatically send to your customers based on a trigger. So, technically, it should have a much lower ROI, you might wonder. For instance, you could build a single or several direct mail steps into an existing email marketing campaign. Programmatic direct mail marketing makes it easy to use data science to hit the right individual with the right offer at the right time based on their purchase history and other activities. It is also one of the reasons why many marketers shy away from expanding to direct mail campaigns. It's an API you can integrate with your existing systems to automate mail printing, delivery, and tracking. With those integrations in place, you can take your existing campaigns, you can add a new touchpoint to campaigns that are already performing well. Also, it allows you to access data and insights from online and offline digital mediums. Hence, you may only automate parts of your direct mail campaign. So, if you are still waiting around for a better time to implement your direct mail campaign, you should get a move on NOW! A programmatic printing and mailing service like PostGrid lets you overcome every problem in traditional mail. So the viewability of digital campaigns is not up to the mark like it was a few years ago. You could add a direct mail touchpoint to your PPC campaigns, social media engagements, sales cadences, etc. Now, direct mail automation service providers like PostGrid provide you with a single line code. What is Programmatic Direct Mail Marketing And Why Use It, mailing postcards using traditional direct mail marketing. You can personalize every one of your mail pieces in a bulk direct mail campaign. Therefore, the customer is likely to complete the purchase if they had the intention to buy the product. We compare it with the traditional direct mail to help you better understand how it can enhance your marketing efforts. It lets you integrate your direct mail campaigns with your other digital marketing campaigns. It might look like this with programmatic direct mail: Adding a direct mail step to a campaign like this will not only help to grab the attention of a customer that may be more likely to ignore emails, but it also puts you in a position to improve your ROAS as well. The B2B SaaS (software as a service) industry has grown rapidly in the last decade, with solutions sprouting up for every channel and in even the most niche markets: In previous years, companies would have had to invest in developing their solutions for programmatic direct mail marketing campaigns. 90% of customers expect consistent interactions across channels. However, programmatic direct mail is a game-changer for direct mail campaigns. As far as businesses are concerned, it is unlikely that theyd have to send large packages for their marketing campaigns. Apart from that, the new direct mail touchpoint can highlight the message you convey. But, many of you may not yet know what triggered mail is, so let us elaborate. It allows you to track the delivery of your mail, but thats not all. Offline marketing methods like programmatic direct mail are the only way to avoid such situations. As a marketer, you should also remember that conversions or sales are more likely to happen if the prospect decides based on their feelings. You can decide what the trigger for sending the direct mail should be. More than one-quarter of all internet users on desktop are using adblockers, and those numbers are going up each year: The reach of digital campaigns just isnt what it could be. While direct mail is delivered to an audience in the traditional sense by using an existing list of customer data or purchasing an audience list, programmatic direct marketing, which is similar to digital marketing, is a more "automated" method of distributing your marketing material to a warmer audience. Marketers are always on the lookout for new and better ways to market their products or services. In a case study, we published about the companys marketing program, Mr. Sullivan said, Sending out a stream of emails, just like every other company in our space, didnt set us apart enough, at least to our standards. He wanted to send a personal letter from the companys CEO but thought theyd be hand assembling them in a completely disconnected process.. Well, not necessarily. However, programmatic direct mail is a game-changer for, Here, we will elaborate on this new and advanced marketing tool. It didnt stir new emotions. But the addition of a direct mail step can be an attention-breaker that causes the customer to take action. The average intended household response rate for First-Class mail is 13% and while Standard mail is 11%. More and more savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts. Programmatic mail is a direct mail marketing technique in which businesses rely fully or partially on automated systems to run their direct mail marketing campaigns. Instead, by using an excellent direct mail automation tool like PostGrid, you can integrate it with software like HubSpot, Salesforce, and more. Therefore, you can be sure that the addresses returned to you are accurate and reliable. But, with a tool like PostGrid, you can get rid of such lengthy processes and run the campaign in a fraction of the time. Programmatic direct mail marketing is an advanced marketing methodology that combines digital and direct mail via automation. Otherwise, creating a programmatic direct mail system that is connected with your existing platforms might cost a company tens or even hundreds of thousands of dollars. Programmatic direct mail marketing leverages the investments marketers have made into the marketing tech stacks with new cloud based software designed to designed to alleviate the pain points of traditional direct mail. You can not excite them with an email or gif. Traditional direct mail has already proven helpful in providing customers with information about your business and products. Triggered mail is particularly effective for B2B nurturing campaigns because they deliver a lot of content to their customers. Well, for beginners, you can add new touchpoints to the marketing campaigns. A fully automated direct mail solution can personalize, print, and ship your direct mail. The validation process itself is pretty simple. Using Postalytics, you can directly integrate your direct mail automation software with CRMs and marketing automation platforms. Some of you might have even abandoned an email address because it is easier than unsubscribing all the subscribed emails manually. Unfortunately, that means you've got no way to tell whether the person receiving the mailpiece is actually in the market for your product or service. If youre a typical marketer, youre always looking for an edge to improve your lead generation, nurturing, retargeting, bottom of the funnel and retention campaigns. Hence, you cant afford to get left behind. Once you set up the automation, you dont even have to turn back because its all taken care of. That often means sending tens of emails to answer questions, deliver content, send sales materials, and generally keep the deal moving forward. By adding additional touchpoints, you increase the conversion rate of a campaign that already has a good ROI. That being said, programmatic printing and mailing take away the need to do this extra work for your direct mail campaign. With programmatic direct mail marketing, you can integrate your direct mail campaigns with other marketing activities. For the level of engagement that direct mail delivers, the value is undeniable. 42% of purchase decisions are influenced by direct mail marketing. Of course, you can still get good ROI mailing postcards using traditional direct mail marketing, but the programmatic system takes the guesswork out of it. Then, a different campaign could be triggered when a prospect adds a product to their shopping cart but then never finishes their purchase. Even getting the design right could take several weeks, with multiple rounds of revisions and back-and-forths before the campaign is ready to send. Programmatic direct mail marketing can automate most of the operations associated with traditional direct mail campaigns. Sign up for your free trial today. Such a comeback is possible in todays digitally dominated world because modern technology aids direct mail campaigns. We will also highlight the advanced capabilities of. Most service providers also allow you to package and ship your direct mail. Creating a list of high potential targets. You can even schedule the mail to happen based on the prospects behavior on your website. It is no secret that sending direct mail is a lot of work, even if it is just a single one. Automatically generate and manage PDFs securely at scale. We know that programmatic direct mail is an automated marketing method. For starters, it drives better marketing efficiency when retargeting prospects. Personalized messages and offers keep the customers engaged, increasing the likelihood of generating repeat sales, which translates to higher ROI. can vary based on how sophisticated the system you are using. One common misconception when it comes to direct mail marketing is that the campaign itself can only be tracked on a limited basis. You can either integrate PostGrids address validation API with your website or use a web interface. This gives your marketing teams a brand new channel to play in and a wide variety of new approaches that they can test. When looking for direct mail automation capabilities, make sure to look for CASS-certified service providers. Furthermore, the interface for designing your direct mail is usually simple and uses a drag-and-drop editor. There are several other manual processes in direct mail that you can easily automate using programmatic direct mail. But does that mean that every programmatic direct mail system has the same capabilities? Listed below are some of the additional features you can get from a direct mail automation solution. Therefore, it only makes sense to bypass all the complex manual processes using programmatic printing and mailing. When you choose addressable or personalized direct mail based on how the user interacted with your website, you can send relevant messages. service like PostGrid lets you overcome every problem in traditional mail. Therefore, the programmatic direct mail you use may have limited automation abilities. Traditionally, direct mail campaigns could become a big time sink, particularly when they required approval from several stakeholders. Like when a prospect adds a product to their cart but later abandons it. With such integrations in place, you can easily incorporate direct mail into your existing campaigns. No more expensive design costs. Something went wrong while submitting the form. Customers want the brands that they love to engage with them through multiple channels. For instance, you can use a direct mail automation system to send direct mail ads to people that visited your website but did not make a purchase. It significantly reduces the time and effort required for running a direct mail campaign. 55 Accord Park Drive, Rockland, MA 02370. So, in other words, you get the best of both worlds. So many of us watched in awe as the email was sent and received in a matter of seconds. your creativity is your only limit. In this approach, we combine direct mail with modern technology and it is called , It might be confusing to see the words programmatic and direct mail together in a term like that. However, once the recipients reach the landing page or website, you can use the sites existing analytics tools to get deep insights. Using online and offline data, marketers can segment their audiences based on numerous attributes such as gender, location, age range, affluence, and purchase history. The traditional method of sending out direct mail involves sorting through thousands of names and addresses, looking for those matching your customer demographics. Programmatic direct marketing targets specific clients based on their needs and interests. Postalytics delivers many metrics that provide specific insights to your campaign: One of the biggest concerns of companies that focus on digital campaigns is viewability. The primary reason for the significantly high ROI for direct mail campaigns is triggered direct mail. So keep reading to understand what programmatic direct mail is and how it can help your business. Another great use of triggered mail is in retargeting campaigns. Thats why were taking active steps to lessen our impact on the planet, like partnering with the environmental charity One Tree Planted and offering FSC Certified recycled paper options for our customers. Moreover, the automation capability is so advanced that you get the same level of automation youd expect from a digital campaign. So, in short, every time-consuming process gets automated, and you save a lot of valuable time. Programmatic mail is one of these recent advancements giving marketers an edge over their competitors. With a direct mail tool like PostGrid, you can do it in a matter of seconds. Always-on optimization algorithms and automated workflows mean greater accuracy, speed, and relevance, so you spend less time managing a platform and more time on growing your business. You can quickly design, launch, and evaluate direct mail campaigns. You might wonder why we told you to incorporate direct mail into your already successful digital campaigns. However, youd be wrong if you think the only thing. At least some of you may think that direct mail can work best when you combine it with Email campaigns. Perhaps they didn't make a purchase but left at the last stage of the checkout process. That is powerful enough on its own. The number of direct mails you want to use depends on the nature of your unique marketing strategy. Some of the more popular choices of digital marketing campaigns that you generally see in combination with direct mail campaigns include: Additionally, adding direct mail touchpoints allows you to get super creative with your campaigns. But, consider this, a vast number of internet users today use ad blockers. Choose the right solution for your business. Doing this increases the chances of a sale. More internet users are using adblockers. Programmatic direct mail makes the channel a fluid part of your overarching strategy, and not a standalone direct response channel in the way that so many companies have traditionally used it. Being able to combine your direct mail with your existing marketing strategies is a blessing for marketers. The automation offered by programmatic direct mail companies is not limited to design and printing. You can quickly decide on a design and roll out your campaign for testing. Adding a new channel, or expanding your use of it, allows you to deepen your connection with existing customers and make better connections with prospects. Direct mail is not easy to ignore, like Emails, and if the customer has an intention to buy, then receiving the mailer will do the trick. Depending on the level of sophistication of your system, programmatic direct mail may only include parts or all of the process of launching a campaign. Programmatic direct mail solves the problem by sending direct mail to a narrowly targeted group of individuals based on their previous engagement with your web resources. The capabilities of Programmatic mailing can vary based on how sophisticated the system you are using. However, with programmatic, you can target your audience to ensure that only people who are interested in what you're selling will receive your mailings. Now, more than twenty-five years later, the opposite is true. There are several benefits of using programmatic direct mail marketing to advertise your business, products, and services. Now lets look at the table below to see exactly how beneficial direct mail can be for your business. The PebblePost Platform puts performance in your hands, making it easy to onboard your data, define your goals, and measure success all within a single, unified platform. By integrating a direct mail tool like PostGrid with your CRM, you can use the customer data for personalization. By submitting this form, I confirm that I have read and understood Inkit's. But generally, these emails can go unnoticed or ignored because the customer may never open them. So, it not only saves you a lot of time but also takes away any chance of manual errors. Some of the primary operations that you can automate through programmatic direct mail include. All you have to do is make the relevant connections with integrated software and watch as the numbers roll in. A few years ago, marketers had to develop a custom solution for implementing programmatic direct mail marketing. But today, marketers can use single-line code to accomplish this. This way, they can create highly personalized communications that speak directly to each individual's needs. APIs to deliver automated and personalized campaigns, and generate paperless documents at scale. With the help of programmatic direct mail, you no longer have to worry about limited tracking and analytics capabilities. What usually happens after a customer abandons their cart is that the business sends them an automated email. It is one thing to automate your direct mail campaign and quite another to incorporate it with your existing digital campaigns. In B2B, sales cycles can last for months. But if all of that interaction is taking place through email alone, you are missing out on a big opportunity. You can target them based on who they are, their interests, hobbies, occupation, and so much more. For example, you can use a direct mail template and switch the name and address with the customer data from the CRM. However, that is no longer the case any more thanks to powerful direct mail automation tools. You can even incorporate direct mail into your existing digital campaigns without even breaking a sweat. For more information about programmatic direct mail implementation, get in touch with the Inkit team today! Because the programmatic print and mail service likely comes equipped with advanced analytics and tracking features. We live in a dog-eat-dog world where competitors drive up your CPC costs by using bots to click ads.

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