Particularly popular[citationneeded] were the unisex spandex Nike Tempo compressionshorts[83] worn for cycling and running, which had a mesh lining, waterproofing, and, later in the 2000s, a zip pocket for a Walkman or MP3player.[84]. It was the first decrease in six years. This article is about the company.

The source code for the WIKI 2 extension is being checked by specialists of the Mozilla Foundation, Google, and Apple. [160] The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice. Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and ColumbiaSportswear occupy in Washington County for 35 years, while ElectroScientificIndustries and Tektronix receive the same protection for 30 years. Similar to "Air Jordan", LeBron's brand became massively popular. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. In 2015, a new self-lacing shoe was introduced. As part of the 6.0 campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe" sports lingo that is also a doubleentendre for druguse.

People don't believe me. Nike's range of products include shoes, jerseys, shorts, cleats, baselayers, etc. [4] As of 2020, it employed 76,700 people worldwide. On April 1, a federal judge ordered a temporary restraining order blocking the sale and distribution of the shoes pending a preliminary injunction. [101] Nike is hesitant to disclose information about the contract companies it works with. [36], On June 24, 2021, during an earningscall with investors, CEO John Donahoe stated that "Nike is a brand that is of China and for China", in response to a question about competing against Chinese brands. [57] In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. damesschoen damenschuh chaussure [162] The second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a variety of athletic pursuits. [169] Unlike previous deals, Nike's logo appear on NBA jerseys a first for the league. Brand's commercial success in the sport went hand in hand with the endorsement deals signed with the biggest and the world's most charismatic stars and number one ranked players of the subsequent eras, including JohnMcEnroe in the 1980s, AndreAgassi and PeteSampras in the 1990s and RogerFederer, RafaelNadal, SerenaWilliams and MariaSharapova with the start of the 21st century. Boston Mayor ThomasMenino expressed his objection to the shirts after seeing them in a window display at the city's Niketown and asked the store to remove the display. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. [39] The company sold Umbro in 2012[45] and Cole Haan in 2013. [169] The brand took over for Adidas, who provided the uniforms for the league since 2006. [117] In response, some people set fire to their own Nike-branded clothes and shoes or cut the Nike swoosh logo out of their clothes, and the FraternalOrderofPolice called the advertisement an "insult";[118][119][120] others, such as LeBronJames,[121] SerenaWilliams,[122] and the NationalBlackPoliceAssociation,[120] praised Nike for its campaign. Its profits were not declared in Europe and came to light only because of a mostly unrelated case in US Tax Court, where papers filed by Nike briefly mention royalties in 2010, 2011 and 2012 totaling $3.86 billion. [203] His university projects often involve input from Nike designers and executives, such as TinkerHatfield. [106], During the 1990s, Nike faced criticism for the use of childlabor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. It will enhance any encyclopedic page you visit with the magic of the WIKI 2 technology. [11] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. [181] Since the start of the 201516 season, Adidas has manufactured Manchester United's kit as part of a world-record 10-year deal worth a minimum of 750 million.[182]. [66] The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX (which can be found in other Nike products as well). Nike's first professional athlete endorser was Romanian tennis player IlieNstase. [108] The documentary focused on six girls, who all worked seven days a week, often 16 hours a day.

A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs. Originally plain white or black, these socks had special shock absorbing cushioning in the sole[86] plus a moisture wicking upper weave. [19][20], In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertisingagency. Sources for this criticism include NaomiKlein's book NoLogo and MichaelMoore documentaries. In April 2014, one of the biggest strikes in mainland China took place at the YueYuenIndustrialHoldings Dongguan shoe factory, producing amongst others for Nike. Nike's shares traded at over $72 per share, and its market capitalization was valued at over US$114.5 billion in October 2018. FeaturingthenewVaporflyNEXT%", "FiveEasyStepstoRe-SellingYourSneakersontheInternet", "NewNikeAirMaxPlusColorwaysAreontheWay", "Here'sHowTeensReallySpendMoney,WhatTheyLike,AndWhereTheyShop", "BrandFailures:TheTruthaboutthe100BiggestBrandingMistakesofAllTime", "DresstoExpress:SevenSecretstoOvercomingClosetTraumaandRevealingYourInnerBeauty", "26signsyou'retheabsolutequeenofbasicbitches", "7BasicFallLookstoEmbraceYourInner#Basic", "AcomprehensivemanualonbecominganEX4basicbetch", "TheseAaliyah,NinoBrown,andEazy-ENikeEliteSocksCan'tBeRealLife", "NikeEliteIsReleasingSocksUsingItsDigitalInkPrintingProcessinLimitedQuantities", "TheMichaelJ.

Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. [49], In February 2021, Nike acquired Datalogue, a New York based company focused on digital sales and machine learning technology. [44] It sold Starter in 2007[42] and Bauer Hockey in 2008. [150] However, in July 2016 Greenpeace released a follow-up report which found that Nike "does not take individual responsibility" for eliminating hazardous chemicals, stating that Nike had not made an explicit commitment to riding itself of perfluorinatedcompounds, and that "Nike does not ensure its suppliers report their hazardous chemical discharge data and has not made a commitment to do so". [164] Capitol-EMI countered by saying the lawsuit was "groundless" because Capitol had licensed the use of "Revolution" with the "active support and encouragement of YokoOno, a shareholder and director of Apple Records.". Nike immediately iterated that they were uninvolved in the creation and promotion of the shoes and did not endorse the messages of Lil Nas X or MSCHF. The plate may be in more than one part but those parts must be located sequentially in one plane (not stacked or in parallel) and must not overlap". [176][177], In the early 1990s Nike made a strong push into the association football business making endorsement deals with famous and charismatic players such as Romrio, EricCantona or EdgarDavids. [147][148], In July 2011, environmental group Greenpeace published a report regarding waterpollution impacting the YangtzeRiver emitted from a major textile factory operated by Nike supplier YoungorGroup. [37], Nike has acquired and sold several apparel and footwear companies over the course of its history.

This logo is still used on some retro products with red boxes, According to a July 28, 1987, article written by the, This page was last edited on 26 July 2022, at 14:31, NikeVaporflyandTokyo2020OlympicsControversy, EuropeanCenterforConstitutionalandHumanRights, UniversityofNorthCarolinaatChapelHill, "NikeispronouncedNikey,confirmsguywhooughttoknow", "NikeprofitupbutsharestumbleonU.S.concerns", "MostValuableApparelBrand? [22], Wieden+Kennedy, Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds. [66] In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step".

[62] The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole,[63] an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit. Congratulations on this excellent venture what a great idea! [97] Nike is planning to build a 3.2 million square foot expansion to its World Headquarters in Beaverton. [192][193][194][195][196][197], A news report originating from CNN reported that Nike spent $11.5 billion, nearly a third of its sales, on marketing and endorsement contracts in the year 2018. many protests occurred in big cities such as in Washington, DC and Boston in order to show public outcry for Nikes use of child labor and sweatshops. [15], By 1971, the relationship between BRS and Onitsuka Tiger came to an end. [190] After the success of partnership with Jordan, which resulted in the creation of the unique AirJordan brand, Nike has continued to build partnership with the biggest names in basketball. Nike has been criticized for contracting with factories (known as Nikesweatshops) in countries such as China, Vietnam, Indonesia and Mexico. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale. In 2001, a BBC documentary uncovered occurrences of child labor and poor working conditions in a Cambodian factory used by Nike. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy.[205]. This practice was in place for nearly 20 years. Nike has only made one statue of its sponsored athletes and it is of Steve Prefontaine. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by BillBowerman and PhilKnight, and officially became Nike, Inc. on May 30, 1971. [54], For the fiscal year 2018, Nike reported earnings of US$1.933 billion, with annual revenue of US$36.397 billion, an increase of 6.0% over the previous fiscal cycle. [59][60], In 2004, Nike launched the SPARQTrainingProgram/Division. Nike also sells shoes for activities such as skateboarding, baseball, cycling, volleyball, wrestling, cheerleading, lacrosse, cricket, aquatic activities, auto racing, and other athletic and recreational uses. [187][188] On February 21, 2013, Nike announced it suspended its contract with South African limbless athlete OscarPistorius, due to his being charged with premeditatedmurder. [172], Nike has also sponsored many other successful trackandfield athletes over the years, such as SebastianCoe, CarlLewis, JackieJoyner-Kersee, MichaelJohnson and AllysonFelix. [39] In 2002, Nike bought surf apparel company HurleyInternational from founder Bob Hurley. They stated that the people who designed it were skateboarders and Minor Threat fans themselves who created the advertisement out of respect and appreciation for the band. [166] The dispute was eventually settled out of court between Nike and Minor Threat. Bill Bowerman made the first pair of shoes for me. [92], Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimumwage and overtime lawsinVietnam as late as 1996, although Nike claims that this practice has been stopped. [105], As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment. [9] Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, AirJordan, NikeBlazers, AirForce1, Nike Dunk, AirMax, Foamposite, NikeSkateboarding, Nike CR7,[10] and subsidiaries including JordanBrand and Converse. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "JustDoIt" and the Swoosh logo. The company is headquartered near Beaverton, Oregon, in the Portlandmetropolitanarea. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet (18m) away using small, concealable intelligence motes in a wirelesssensornetwork. Nike has been the sponsor for many top ranked tennis players. Nike Vaporfly cut in half to show the different layers that make up the base of the shoe. [167] Nike was forced to replace the shirt line. [14] By 1965, sales had reached $20,000. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley,Massachusetts. Their first products were track running shoes. Nike recently teamed up with AppleInc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPodnano.

LeBron James was given the Slogan "We are All Witnesses" when he signed with Nike. In August 2014, Nike announced that they will not renew their kit supply deal with Manchester United after the 201415 season, citing rising costs. Nike World Headquarters in Beaverton, Oregon, home to Nike, Inc. [133] Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of [the Vaporfly] technology. Called the NikeMag, which are replicas of the shoes featured in BacktotheFuturePartII, it had a preliminary limited release, only available by auction with all proceeds going to the MichaelJ. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. [12] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker OnitsukaTiger, making most sales at track meets out of Knight's automobile. [139], In December 2021, the EuropeanCenterforConstitutionalandHumanRights filed a criminal complaint in a Dutch court against Nike and other brands, alleging that they benefited from the use of forced Uyghur labor in Xinjiang. [65][66] The Vaporfly series has a new technological composition that has revolutionized long-distance running since studies have shown that these shoes can improve run times up to 4.2%. [112][113][114], Appleby documents detail how Nike boosted its after-tax profits by, among other maneuvers, transferring ownership of its Swoosh trademark to a Bermudan subsidiary, Nike International Ltd. The company takes its name from Nike, the Greek goddess of victory. A new name has yet to be announced. The most recent additions to their line are the Nike 6.0, Nike NYX, and NikeSB shoes, designed for skateboarding. The model was subsequently withdrawn after ColinKaepernick told the brand he and others found the flag offensive because of its association with slavery. [33], In a company public announcement on March 15, 2018, Nike CEO MarkParker said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August.

List by sport include only. In late June 2005, Nike received criticism from IanMacKaye, owner of DischordRecords, guitarist/vocalist for Fugazi and TheEvens, and front man of the defunct punk band MinorThreat, for appropriating imagery and text from Minor Threat's 1981self-titledalbum's cover art in a flyer promoting NikeSkateboarding's 2005 East Coast demo tour.[165]. [95], On July 23, 2019, a pair of Nike Inc. running shoes sold for $437,500 at a Sotheby's auction. [171], Nike sponsors top athletes in many sports to use their products and promote and advertise their technology and design. That's it. [186], Nike was the official kit sponsor for the Indiancricketteam from 2005 to 2020. [129] Nike's decision was praised by others due to the use of the flag by whitenationalists,[128] but the Anti-DefamationLeague's Center on Extremism has declined to add the flag to its database of "hate symbols. I don't care what all the billionaires say. The so-called "Moon Shoes" were designed by Nike co-founder and track coach Bill Bowerman for runners participating in the 1972 Olympics trials. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used.[107]. [126][127][128], Nike's decision to withdraw the product drew criticism from Arizona's Republican Governor, DougDucey, and Texas's Republican Senator TedCruz. [5] In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. NikeJustDoesItAgain", "TheWorld'sMostValuableBrands2017:16. [199] TinkerHatfield, who also redesigned the university's logo, leads this effort.

platformCelect,hopingtobetterpredictshoppingbehavior", "NikejustboughtavirtualshoecompanythatmakesNFTsandsneakers'forthemetaverse', "NikeacquiresDatalogueaspartofcontinueddigitalshift", "Alcoa'sCEOIsRemakingtheIndustrialGiant", "NikeFiscal2nd-QuarterProfitJumps40Percent", "WhatNike'sTwo-For-OneStockSplitMeansfortheDow", "Nikesurgesafterbeatingonearningsandannouncing$15billioninbuybacks(NKE)|MarketsInsider", "NiketurnstodigitalsalesduringChinashutdown", "NikelaunchescricketshoeAirZoomYorker", "NikeAirZoomControlIIFSFutsalShoesatSoccerPro", "DevicesThatTellOnYou:TheNike+iPodSportKit", "Latestmaterialsimprovesportswearperformance", "NewestNikeZoomRunningShoes|SneakerNews.com", "Factbox:Nike'sVaporflyrunningshoesandtumblingrecords", "NikeVaporflyShoesWon'tBeBannedFromOlympics", "NikeVaporfly. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report. The trainers were designed to celebrate IndependenceDay. [41] The company acquired Starter in 2004[42] and soccer uniform maker Umbro in 2007. [136], Some of the major changes in the guidelines that have come about as a result of these criticisms include that the "sole must be no thicker than 40mm" and that "the shoe must not contain more than one rigid embedded plate or blade (of any material) that runs either the full length or only part of the length of the shoe. Nike Elite no-show socks with cushioned sole. Sports, Kaepernick and Nike agreed to a new contract despite the fact Kaepernick has been with the company since 2011 and said that "interest from other shoe companies" played a part in the new agreement. "[133], On March 29, 2021, American rapper LilNasX partnered with New York-based art collective MSCHF to release a modified pair of NikeAirMax97s called SatanShoes.

[152] and plans to reduce emissions 65% by 2030 from a 2015 base year. [116] According to Charles Robinson of Yahoo! [17] The first track endorser was distance runner StevePrefontaine. But I saw Bowerman made them from the waffleiron, and they were mine".

[26] Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by GaryGilmore before he was executed. BRS prepared to launch its own line of footwear, which was rebranded as Nike, and would bear the Swoosh newly designed by CarolynDavidson.

[135] Some athletes, scientists, and fans have compared this to the 2008 LAZRswimsuitcontroversy. [164], That same year, Apple Records sued Nike Inc., Capitol Records Inc., EMIRecords Inc. and Wieden+Kennedy for $15million. [40] In 2003, Nike paid US$309million to acquire sneaker company Converse. [168], In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 201718 season. [184], Nike has sponsored TigerWoods for much of his career, and remained on his side amid the controversies that shaped the golfer's career. [115] Under an arrangement with Dutch authorities, the tax break was to expire in 2014, so another reorganization transferred the intellectual property from the Bermudan company to a Dutch commanditaire vennootschap or limited partnership, Nike Innovate CV. [12], According to OtisDavis, a University of Oregon student-athlete coached by Bowerman and Olympic gold medalist at the 1960SummerOlympics, his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. [48] In December 2021, Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs. Nike still has many of the top teams playing in their uniforms, including: FCBarcelona, ParisSaint-Germain and Liverpool (the latter from the 202021 season),[183] and the national teams of Brazil, France, England, Portugal and the Netherlands among many others. [143], A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star SteveNash wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. [citationneeded], In June 2018, Nike announced it would initiate a $15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program.

Nike produces a wide range of sports equipment and apparel. [46] As of 2020, Nike owns only one subsidiary: ConverseInc.[citationneeded], Nike acquired Zodiac, a consumer data analytics company, in March 2018. [109][110][111], On November 5, 2017, the ParadisePapers, a set of confidential electronicdocuments relating to offshoreinvestment, revealed that Nike is among the corporations that used offshorecompanies to avoid taxes. [47] In August 2019, the company acquired Celect, a Boston-based predictive analytics company. Yoko Ono later gave permission to Nike to use JohnLennon's "Instant Karma" in another advertisement. Prefontaine was the prized pupil of the company's co-founder, BillBowerman, while he coached at the University of Oregon. [202], Phil Knight has invested substantial personal funds towards developing and maintaining the university's athletic apparatus.

[70] Beginning in the 1980s, various items of Nike clothing became staples of mainstream American youthfashion, especially tracksuits, shellsuits, baseballcaps, AirJordans, Air Force 1's, and AirMax running shoes[71] with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim. NikeAirMax is a line of shoes first released by Nike, Inc. in 1987. [64], The Nike Vaporfly first came out in 2017 and their popularity, along with its performance, prompted a new series of running shoes. The signing of basketball player MichaelJordan in 1984, with his subsequent promotion of Nike over the course of his career, with SpikeLee as MarsBlackmon, proved to be one of the biggest boosts to Nike's publicity and sales. Nike", "Fortune500Companies2018:WhoMadetheList", "HowNikealmostendedupwithaverydifferentname", "NikesellsBauerHockeyfor$200Million", "11ThingsHardlyAnyoneKnowsAboutNike", "TruantofficerwasOlympicheroEmersonHighhasgoldmedalistinmidst", "Logosthatbecamelegends:Iconsfromtheworldofadvertising", "AdAgeAdvertisingCentury:Top10Slogans", "Nike's'JustDoIt'slogancelebrates20years", "TheBirthof'JustDoIt'andOtherMagicWords", "AsNikelookstoexpand,italreadyhasa22-buildingempire", "NikeTownPortlandtocloseforever[atitsoriginallocation]onFriday", "NikechairmanPhilKnighttostepdownin2016", "HowPhilKnightturnedtheNikebrandintoaglobalpowerhouse", "NikeCofounderAndChairmanPhilKnightOfficiallyRetiresFromTheBoard", "NikeExecutiveResigns;C.E.O. [143] This program is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. [115], In September 2018, Nike announced it had signed former American football quarterback ColinKaepernick, noted for his controversialdecisiontokneel during the playing of the US national anthem, to a long-term advertising campaign. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center.

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