Not at all.



Yeah, and see whats going to work.

So, Orange Boy will tell us what kind of item a person is checking out but not the actual item. Now, is that a restriction of your library or of Orange Boy and the software? Thanks.

If you notice your click rate is dipping, try adjusting your email content to promote different events or databases. Design personalized journeys using conditional logic and branching points. Want to learn how to vlog? And we have an 81% conversion rate on that particular email message. Suite 505 BiblioCon Engage your audience with beautiful, branded emails. Here is what these metrics tell you and what to do if your numbers start to dip. 114 W Magnolia St. One of the main benefits of using email marketing software is that it adds tracking to your messages, allowing you to learn who opened your emails and which links they clicked. This could be done by giving them a card to quickly fill out or sending them an automated email after registration to ask what kind of programs appeal to them (e.g. library soon coming [00:13:24] Tyler Byrd: Before Orange Boy, we were using Mail Chimp, and we were not doing any kind of collection based email marketing. But then I can tell what the percentage increase in circulation was for that book in the three days following a message. So, what happens is once a month, we send these new item messages out. Yeah. All rights reserved. And it doesnt actually count as open. Hey, Angela. And funny enough, one of the things Ive told our collection folks as theyve picked these books is that the cover has to be really colorful and something thats inviting visually. Get to know your audience and find new ways to market to them. But tell me about this email. Create an annual online patron interest survey and send it out to your full promotional email list. And many of them are not interested in the things that were in the newsletters. Thank you! Keep track of what you know about your people with customizable tags. Key metrics your email marketing campaign should be using; Kick start the holidays with this Second Act episode chock full of food, family, and tradition. I am a fan of my Outlook calendar. BiblioEmail comes loaded with out-of-the-box campaign workflow templates that are specific to libraries needs. So, Ive tried to alleviate some of those concerns with the talks that Ive done and some blogs that Ive written about this subject. [Laughs] This is going to sound so simplified to some people. Head on over to meetpiola.com and check it out. So, can you share with us an example of what that looks like? But we use emojis every month, the last three months, in the subject line of that particular message.

You could create a contact segment of individuals interested in the Fantasy and Thriller genre and the Books or eBooks formats. See all the perks you can unlock as you grow toward becoming a Mailchimp partner. [00:26:40] Tyler Byrd: And not on every message. Claim a custom domain to make it easy for people to find your brand on the web. Maybe not even two months. Find tips to help you lead, manage, and make your business even better. And I always tell libraries that are getting ready to jump into email marketing on the collection side to just really start slow. Create a free website that comes with built-in marketing tools. Whether youre new to the platform or not, heres what you need to know.

Digital content providers often require libraries to limit access to their resources based upon where patrons live. Theyre trying to get access to all that stuff that you might have to spend money on at Amazon, or Walmart, or whatever for free using their card. Correct. So, they are more willing than other marketers in other spaces to work within those type parameters. How did a Black Founders Matter T-shirt design transform into a venture capital firm? I have not for those teen messages.

And they have a platform, and its called Savannah. That is amazing. yale library event identity email calendar Get data on your most read emails, such as your open and click rates, bounced emails, read ratios, and much more. So, Im just starting to experiment with that. There are a lot of libraries out there who have budget concerns. Off and running? The best day and time to send emails will vary based on the email habits of your subscriber group. Reach people on Facebook, Instagram, and across the web. I keep the postcard as an illustration that marketing is all about getting the right message to the right person at the right time which is how you get people in the door.

I dont really have any data yet that I feel comfortable sharing in terms of subject lines. Then when you send an email about a new registered workshop, the only patrons who see the email are those who can access the service.

Starting your day right: Laurence Leenaert. Email is the most effective way to promote your library. Super Library Marketing: Practical Tips and Ideas for Library Promotion, How to Do Library Email Segmentation for Promotions on a LimitedBudget! Is this just a picture of the book with the title? I literally put into my Outlook calendar appointments for myself to check messages three days after I sent them, because I will forget. Its just a little bit Its not as automated as with Orange Boy, but its doable. Maybe Im using Mail Chimp. Other data you may be able to use from your ILS includes the anniversary of when the patron registered at the library or their birthday. [Laughs] After I do those experiments whether print or eBook is the better choice for them. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy.

[00:04:09] Tyler Byrd: The featured book of the month, when we do the adult one, we do include all formats of it. If your open rate dips, try adjusting the time of day or day of the week when you send your emails. So, I was going through yesterday. You can also see how many links each of your email recipients clicked on in your message by checking your Individual Link Clicks. Reach new customers, send behaviorbased campaigns, and increase engagement with your app. That open rate increase is really translating into a lot better results at that point. Got it. Aside from thanking someone for being a library member for 25 years, you can also use ILS data as a way to connect again with patrons who havent visited or used the librarys resources in a while. But here's a fact that cannot be denied: 90 percent of Americans over the age of 15 use Continue Reading , Special Request: Please fill out this one-question survey about your library's social media use. So, theres an adult. [00:07:03] Tyler Byrd:

Sync your store data and connect other tools to unlock more automation features. Test different versions of a single email to see how small changes can impact your results.

Every couple of months, you should take a deep dive into your metrics and adjust your emails based on the way your audience is responding.

They can also tell you what isnt working so you can stop doing those things and have the data to back up your decision. Angela shared with us some of the strategies that shes been using to drive really significant results when it comes to increased attendance at her librarys events. Looking for a job where you can make an impact.

[00:04:22] Angela Hursh: And weve only been doing that for probably two months. Your policy may not allow any personal identifying data about patrons to be captured or kept.

You can also create sophisticated campaign workflows based on custom criteria of your choosing. And people seem to be seeing great results. Program marketing is all about getting the right message to the right person at the right time. Tested with the most popular email clients. If you notice some of the people who clicked on the link didnt end up registering, you can send them an email reminding them about the program and give them a second chance to sign up. Yes, I do. For example, if you have a new historical fiction book coming into your collection, you can send a special email to people who have clicked on a link in your NextReads Historical Fiction newsletter, giving them the first chance to place a hold. And I might send them I usually try to keep it to three or less messages a week. And 17% click through. Theres a weird thing that Ive noticed in the last couple of months. News

Alright, to all of our listeners, if youre interested in seeing some of the emails that Angela has been sending out to get such amazing results, were going to be uploading examples for you to check out. If your unsubscribe rate is less than 0.5 percent, you know that your audience is engaged and eager to receive emails from your library. Once a week? Theres a cluster in Orange Boy called transitionals, which covers people who kind of are 50/50 with print and eBook. Yeah. It was only nine percent.

So, whats the open rate? We need your consent to activate the module allowing us to chat with you, Sarbacane is a major player in the fight against spam in Europe. They can prove the value of your promotions. No. Thats the click through rate. Because once they move from that website to the third party catalogue, theres no more tracking code that exists. You have Continue Reading , First impressions are important. Send me their name and their contact information at hello@meetpiola.com. I like this. Because I think theyre looking for things to read that are not things that their teachers are asking them to read.

So, how are you doing it?

Because Ive noticed that if the cover is text on a white background, it doesnt do as well as something with a lot of color in it.

The same thing goes for print books, for childrens items. Arapahoe Libraries is leading the way in making patron communications a top priority. If youre a new listener, and you didnt hear that episode, I would definitely encourage you to go back and listen.

Brands are suddenly flocking to street-wear's hype based business model.

And its hard for me to explain exactly why this is happening. And theyre not particularly interested for the most part in the old stuff. This 100-year-old candy store in St. Louis is rich in historyand chocolate. Yeah. These user preferences can then be mixed and matched in different ways by your library to send out targeted communications. Well see you next time. Because as I said, I think librarians are in particular very concerned about the privacy of their cardholders. [00:20:36] Tyler Byrd:

Get real-time feedback on how to refine your subject lines. Support + Community Explore pricing page examples and tips to help you design a pricing page that follows best practices and helps users find what they want.

[Laughs]. Segment your audience based on shared traits. And email marketing is honestly my favorite tactic to reach out to our cardholders at the Public Library of Cincinnati and Hamilton County because its easy to create, and its very effective. Got it. Read Now! Modify workflow actions to execute immediately or on a specific day of the week to make your communications as personal and timely as possible. Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.

Well, as a matter of fact, I was working yesterday on going through So, once a month, I go through all of the statistics for the month prior and start doing the calculations. The easiest way to do this is to ask your subscribers to tell you which information they would be interested in receiving from your library by email. Votre avis est prcieux et nous aimerions beaucoup que celui-ci puisse tre utile pour des personnes la recherche d'un outil marketing.

Now, let me be really clear, because I know a lot of librarians are worried about privacy policy. She is reading Pack Up the Moon by Kristan Higgins and listening to Carnival of Snackery by David Sedaris. And theres a kid. [00:11:38] Tyler Byrd: [00:11:41] Angela Hursh: Launch a store that comes with everything you need to start selling, including marketing tools. [00:26:33] Tyler Byrd: It doesnt take me long anymore to create an email message because Ive been doing it for five years.

So, were actually going to start in January emailing teens specifically with new book recommendations beyond what we have been doing in the past. How often do you send them? So, at our library, we use a system created by a company here in Ohio. This metric will show you specifically which links get the most clicks inside your email and can give you insights into what content was most interesting to your audience. Theres a teen. And then theyve signed up particularly for this particular message. Explore our collection of resources to help build your business and boost your digital marketing. So, this is integrating directly with your ILS then to bucket patrons based on circulation and usage behaviors that you can market to them via email. In each episode, we interview a new guest and hear about one of their favorite marketing strategies. Theres a cluster for people who use our Wi-Fi and our computers in our building.

[00:26:43] Angela Hursh: Send targeted and event-driven emails and handle and parse inbound email from your users. As social media ads become less effective, how else should you go about acquiring new customers? Open rate: The open rate is the percentage of subscribers who open a specific email out of your total number of subscribers who received it.

Because honestly, if you think about If you ask people, Why are you signing up for a library card, the number one reason has been and probably always will be so that they can check out items.

Metrics can tell you what is working so you can replicate that success. It also means your email contained more than one engaging call to action. All right, until next time, all. At first glance, the name of your business might not seem like a crucial factor in your success but getting it wrong could cause complications. [00:01:28] Angela Hursh:

Now, tell me, before Orange Boy, what were you using?

[00:03:25] Angela Hursh:

And since this is a post about metrics, let me make the case for email using some powerful data: 99 percent of people with an email address check their email every day. I know there are some readers who don't believe me.

You send bedtime stories on Tuesday, and to parents on Wednesday, and then brighter future Thursday? For the featured book of the month, its usually one, because were targeting it towards age groups. Use custom data from your app to power timely, relevant marketing campaigns. Thats about 27 people. And then you say that 51% are going to click through it, youre getting 13, 14 people.

Get predictive insights about your contacts so you can personalize your marketing. [00:11:25] Angela Hursh: Get personalized recommendations to help you make your next move. They can justify a bigger budget to reach your audience. But we didnt use that system for very long after I got here. [00:17:41] Angela Hursh: I think its something that any library could easily use to see very similar results.

We have a cluster thats targeted towards folks who just check out DVDs. I create the email message. Nous vous proposons de prendre nouveau contact avec nos quipes pour trouver de meilleures solutions vos besoins au cours d'un rendez-vous tlphonique. A website of the American Library Association Public Programs Office, Public Programs Office | 225 N. Michigan Ave., Suite 1300, Chicago,IL60601 |, "Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations", Getting the Word Out: A Crash Course in Program Marketing, Getting Personal: How Public Libraries' Best Resource for Promotion Always Has Been and Always Will Be Library Staff, Advertising, Marketing & Making Connections.

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