Lindner College of Business has removed the GMAT requirement to apply for this program for 2022 applicants.

Students will learn the key elements of advertising and promotion.

Lindner College of Business Additionally, the Lindner College of Business is accredited by the AACSB and has been recognized as one of the best business schools in the country by The Princeton Review and U.S. News and World Report. Basic Business Knowledge (BBK) Prerequisite Courses. During peak periods, or very early in the admission cycle, additional processing time may be needed. The University of Cincinnati MS Marketing program is available 100% online. Box 210627

Many of our students qualify for some type of financial aid. It is recommended that you take this course in the semester before you graduate. An official TOEFL/IELTS is required for all international applicants. Today, we offer nearly 100 degrees from undergraduate to doctoral programs. Cincinnati, OH 45221-0627.

MKTG 7017: Consumer Insights (2 credit hours)

The admissions committee reserves the right to request a score.

If you are using Federal Financial Aid, you can collect it as long as you fulfill the 5 credit hour requirement per semester. A digital conversation is a sequence of communications, or "touch points," that nurture a prospect through each of the marketing funnel stages. The MS in Marketing program provides students with an innovative and specialized academic curriculum that covers a wide range of marketing topics. Contact an Enrollment Advisor to learn more! Cincinnati, OH 45221, University of Cincinnati | 2600 Clifton Ave. | Cincinnati, OH 45221 | ph: 513-556-6000, Alerts | Clery and HEOA Notice | Notice of Non-Discrimination | eAccessibility Concern | Privacy Statement | Free Speech | Copyright Information, Meet the Founder: Kolodzik Business Scholars, Corporate Finance Certificate Program Outline, Investment Management Certificate Program Outline, Health Care Administration Certificate Program Outline, Health Care Finance Certificate Program Outline, Health Care Operations Certificate Program Outline, Health Care Policy & Regulation Certificate Program Outline, Marketing Research Certificate Program Outline, Professional Selling & Sales Management Certificate Program Outline, Retail Management Certificate Program Outline, Corporate Taxation Certificate Program Outline, Individual Taxation Certificate Program Outline, Entrepreneurship Certificate Program Outline, Human Resources Certificate Program Outline, International Business Certificate Program Outline, Leadership & Management Certificate Program Outline, Operations, Business Analytics, and Information Systems, Degree Options in Operations, Business Analytics, and Information Systems, Insurance and Risk Management Scholarships, Insurance and Risk Management Organizations, Best Practices of Family and Private Businesses, Family and Private Business Certificate Courses, Next Generation Institute (NGI) Succession Planning, Communication and Culture Institute (CCI), Family and Private Business Awards (FPBA), Goering Center Recommended National Family and Private Business Centers. PO Box 210020 There are no restrictions as to how many or how few credits you take in either half term session. University of Cincinnati

The GMAT and GRE are not required for admission to the MS Marketing program. Carl H. Lindner College of Business

This course explores the use of digital marketing the integrated use of demand generation digital platforms and multiple social channels to create digital conversations that enable brands to send the right message, to the right person, at the right time.

Students will examine the ways in which understanding consumer psychology assists the marketing manager.

Am I required to be in Cincinnati at any point during the MS Marketing program? To maintain good standing with the University, students need to take at least one credit per academic year.

Following review by the admissions committee, accepted applicants will receive a notification if they have been fully or conditionally admitted to the program. Associate of Applied Business in Accounting Technology, Associate of Applied Business in Business Applications Technology, Associate of Applied Business in Business Management Technology, Associate of Applied Business in Financial Management Technology, Associate of Applied Business in Marketing Management Technology, Associate of Applied Business in Supply Chain Management Technology, Associate of Arts in Pre-Business Administration, Associate of Applied Science in Early Childhood Care & Education, AAS Health Information Systems - Cancer Registry, Associate of Applied Business in Healthcare Management Technology, Associate of Applied Business in Information Technology, Associate of Individualized Studies in Interdisciplinary Studies, Associate of Applied Business in Law & Paralegal Studies, Bachelor of Business Administration - Finance, Bachelor of Business Administration - Marketing, Bachelor of Technical and Applied Studies, Bachelor of Science in Education in Early Childhood Education, Bachelor of Science in Health Information Management, Bachelor of Science in Health Sciences - Pre-Occupational Therapy, Bachelor of Science in Medical Laboratory Science, Bachelor of Science in Respiratory Therapy, Bachelor of Technical and Applied Studies - Healthcare Leadership, Bachelor of Science in Law & Paralegal Studies, Bachelor of Arts in Organizational Leadership, Master of Education in Foundations in Behavior Analysis, MEng in Robotics & Intelligent Autonomous Systems, MA Communication Science and Disorders ACinD, MS in Medical Laboratory Science Leadership, Master of Science in Community Health & Prevention Science, Master of Science in Health and Wellness Management, Master of Science in Geographic Information Systems, MSN Adult-Gerontology Primary Care Nurse Practitioner, MS Pharm Sci: Health Outcomes & Pharmacoeconomics, MS Pharm Sci: Pharmacogenomics and Personalized Healthcare, Business Foundations Graduate Certificate, Certificate in Analysis of Criminal Behavior, Certificate in Correctional Rehabilitation, Certificate in Crime Analysis and Prevention, Autism Spectrum Disorders Graduate Certificate, Intervention Specialist Licensure: Master of Education in Special Education, PreK-12 Reading Instruction Endorsement Graduate Certificate, Special Education Leadership Graduate Certificate, Teaching English to Speakers of Other Languages Endorsement Graduate Certificate, Health Care Administration Graduate Certificate, Health Care Operations Graduate Certificate, Health Care Policy & Regulation Graduate Certificate, Physician Practice Management Certificate, Certificate in Substance Abuse Counseling, Application Software Support Specialist Certificate, Certificate Blended Online Learning and Teaching (BOLT), Computer Technology Endorsement Graduate Certificate, All Instructional Design and Technology Certificates, Post-Associate Certificate in Law and Paralegal Studies, Post-Baccalaureate Certificate in Law & Paralegal Studies, Post-Master's Psychiatric-Mental Health Nurse Practitioner, Clinical Trials Design and Research Graduate Certificate, Global Regulatory Affairs in Drug Development Graduate Certificate, How to Balance Online Classes While Working Full Time, 10 Study Tips for Succeeding in Online College Classes.

MS in Marketing

And of course, you are invited to walk across the stage at your graduation ceremony in Cincinnati! This course gives an overview of the retailing industry focusing on theoretical and managerial perspectives, with a special emphasis on the most current developments in the industry.

This interactive course introduces design thinking as a business problem solving approach. PO Box 210020 MKTG 7025: Advertising and Marketing Communications (2 credit hours) Additional information is available at https://business.uc.edu/academics/admissions/ms-marketing.html or you can contact your Enrollment Services Advisor for additional guidance. MS Marketing Admissions. The Master of Science in Marketing program provides aspiring marketers with the contemporary tools and practical experience necessary to successfully accelerate their career in todays fast-paced business environment.

2022 University of Cincinnati Online Copyright Information. oth breadth and depth to their marketing skills. Cincinnati, OH 45221, University of Cincinnati | 2600 Clifton Ave. | Cincinnati, OH 45221 | ph: 513-556-6000, Alerts | Clery and HEOA Notice | Notice of Non-Discrimination | eAccessibility Concern | Privacy Statement | Free Speech | Copyright Information, The University of Cincinnati and all regional campuses are accredited by the, Meet the Founder: Kolodzik Business Scholars, Corporate Finance Certificate Program Outline, Investment Management Certificate Program Outline, Health Care Administration Certificate Program Outline, Health Care Finance Certificate Program Outline, Health Care Operations Certificate Program Outline, Health Care Policy & Regulation Certificate Program Outline, Marketing Research Certificate Program Outline, Professional Selling & Sales Management Certificate Program Outline, Retail Management Certificate Program Outline, Corporate Taxation Certificate Program Outline, Individual Taxation Certificate Program Outline, Entrepreneurship Certificate Program Outline, Human Resources Certificate Program Outline, International Business Certificate Program Outline, Leadership & Management Certificate Program Outline, Operations, Business Analytics, and Information Systems, Degree Options in Operations, Business Analytics, and Information Systems, Insurance and Risk Management Scholarships, Insurance and Risk Management Organizations, Best Practices of Family and Private Businesses, Family and Private Business Certificate Courses, Next Generation Institute (NGI) Succession Planning, Communication and Culture Institute (CCI), Family and Private Business Awards (FPBA), Goering Center Recommended National Family and Private Business Centers, http://business.uc.edu/graduate/masters/ms-marketing.html, Official TOEFL or IELTS scores (international applicants only). Get an overview of the course curriculum.

Is Federal Financial Aid (Title IV) available?

You will learn about currently available marketing metrics, how to determine the most appropriate marketing measures (Key Performance IndicesKPI) for a specific company, and whether that data is available or needs to be created, and how to construct a marketing measurement system (or dashboard) to enable return on marketing investment (ROMI). Associate of Applied Business in Accounting Technology, Associate of Applied Business in Business Applications Technology, Associate of Applied Business in Business Management Technology, Associate of Applied Business in Financial Management Technology, Associate of Applied Business in Marketing Management Technology, Associate of Applied Business in Supply Chain Management Technology, Associate of Arts in Pre-Business Administration, Associate of Applied Science in Early Childhood Care & Education, AAS Health Information Systems - Cancer Registry, Associate of Applied Business in Healthcare Management Technology, Associate of Applied Business in Information Technology, Associate of Individualized Studies in Interdisciplinary Studies, Associate of Applied Business in Law & Paralegal Studies, Bachelor of Business Administration - Finance, Bachelor of Business Administration - Marketing, Bachelor of Technical and Applied Studies, Bachelor of Science in Education in Early Childhood Education, Bachelor of Science in Health Information Management, Bachelor of Science in Health Sciences - Pre-Occupational Therapy, Bachelor of Science in Medical Laboratory Science, Bachelor of Science in Respiratory Therapy, Bachelor of Technical and Applied Studies - Healthcare Leadership, Bachelor of Science in Law & Paralegal Studies, Bachelor of Arts in Organizational Leadership, Master of Education in Foundations in Behavior Analysis, MEng in Robotics & Intelligent Autonomous Systems, MA Communication Science and Disorders ACinD, MS in Medical Laboratory Science Leadership, Master of Science in Community Health & Prevention Science, Master of Science in Health and Wellness Management, Master of Science in Geographic Information Systems, MSN Adult-Gerontology Primary Care Nurse Practitioner, MS Pharm Sci: Health Outcomes & Pharmacoeconomics, MS Pharm Sci: Pharmacogenomics and Personalized Healthcare, Business Foundations Graduate Certificate, Certificate in Analysis of Criminal Behavior, Certificate in Correctional Rehabilitation, Certificate in Crime Analysis and Prevention, Autism Spectrum Disorders Graduate Certificate, Intervention Specialist Licensure: Master of Education in Special Education, PreK-12 Reading Instruction Endorsement Graduate Certificate, Special Education Leadership Graduate Certificate, Teaching English to Speakers of Other Languages Endorsement Graduate Certificate, Health Care Administration Graduate Certificate, Health Care Operations Graduate Certificate, Health Care Policy & Regulation Graduate Certificate, Physician Practice Management Certificate, Certificate in Substance Abuse Counseling, Application Software Support Specialist Certificate, Certificate Blended Online Learning and Teaching (BOLT), Computer Technology Endorsement Graduate Certificate, All Instructional Design and Technology Certificates, Post-Associate Certificate in Law and Paralegal Studies, Post-Baccalaureate Certificate in Law & Paralegal Studies, Post-Master's Psychiatric-Mental Health Nurse Practitioner, Clinical Trials Design and Research Graduate Certificate, Global Regulatory Affairs in Drug Development Graduate Certificate, https://business.uc.edu/academics/admissions/ms-marketing.html, How to Balance Online Classes While Working Full Time, 10 Study Tips for Succeeding in Online College Classes, Essay (you can preview the essay for your program by starting an application), Contact information for two references who will provide letters of recommendation electronically, IELTS or TOEFL score (International applicants only), Application for Admission: Choose Business Administration (Marketing) Online, Master of Science on the application, Application fee ($65 domestic/$70 international). University of Cincinnati

Digital Marketing Analytics refers to the analysis of quantitative and qualitative data associated with digital marketing touch points. Many students elect to intentionally focus their graduate work in a specific area and may choose a maximum of 6 credits of electives from other Lindner College of Business graduate programs, or, other University of Cincinnati colleges' programs (prior approval may be required).

The UC Marketing Department has partnerships with local and international businesses and organizations, and students can work on real-world projects with these partners. We have expanded the convenience and quality of our online learning to online degree programs. Course Descriptions.

This course presents a foundational framework for strategic business and marketing planning, starting with the analysis of business and marketing positioning in market through the tactical execution of strategies across a full complement of channels and content. MKTG 7012: Marketing Research (4 credit hours) Through a project for a client, students will conduct research and understand how consumers think and feel about a particular product/service, and will learn the process of how to uncover key insights that can support marketing practice. MKTG 7030: Branding Strategy (2 credit hours)

Applicants should have at least a B grade average (or equivalent) in undergraduate coursework, or otherwise give evidence of academic promise that is satisfactory to the admitting department. Here are some examples of what that timing could look like for a student: For questions about your specific enrollment needs, please contact your advisor. MKTG 7099: MS Marketing Capstone (4 credit hours) Students will learn about topics such as setting program objectives, positioning, target audience selection, creative strategy, media strategy, advertising research and evaluation. The student is assigned an organization (for-profit or not-for-profit), becomes the marketing consultant, and is expected to solve the clients marketing question utilizing the strategic framework introduced in the marketing strategy course. Students will learn about topics such as graduate level principles of retailing, retailing research, retail atmospherics, customer service, CRM and technology, and the globalization of the retailing industry. Courses can be completed on campus or online, full-time or part-time. This interactive course focuses on creating value and organizational growth through product innovation and market expansion. Real-world field-study experiences will provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession. Specifically, we will look at how things like risk and uncertainty, heuristics and biases, feelings and emotions, contextual factors, and even our evolutionary history lead consumers to both systematically deviate from traditional notions of rationality, and even define new ways in which we think about rationality itself. See the program website: http://business.uc.edu/graduate/masters/ms-marketing.html.

For details on the in-person experiences available to you, contact your Advisor for the most up to date information.

Unofficial school transcripts are required for the application, including University of Cincinnati transcripts. Am I required to be in Cincinnati at any point during the MS Marketing program? The program also offers several opportunities for students to gain real-world experience, including during the final capstone course. Will I be able to switch back and forth between taking classes in term A and B? MKTG 7014: Innovation Tools (2 credit hours)

Lindner College of Business

Courses must be approved by the academic director. The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, and can be completed either full-time or part-time. University of Cincinnati Drawing from moral philosophy and cognitive psychology, students will acquire and refine analytical and managerial decision-making skills through the application of ethical principles to moral dilemmas represented in case examples. The Carl H. Lindner College of Business holds AACSB accreditation.

Less than one-third of U.S. business school programs and only 15% of business school programs worldwide meet the rigorous standards of AACSB International accreditation. Students develop innovation ideation skills and apply those skills within the context of a marketing strategy framework. MKTG 7033: Retailing Strategy (2 credit hours) The program core courses are intended to strengthen your foundation in strategy, analytics and consulting, while electives allow you to pursue the areas of marketing that interest you the mostwhether that'sdigital marketing, consumer psychology, marketing innovation tools, or branding. Yes! To apply you will be asked to provide the following information: Two letters of recommendation. The course is designed from the perspective of managers who make decisions about marketing communications programs as part of the overall marketing mix. Specialized Master's Programs The University of Cincinnati is one of the first institutions to offer online courses.

Students are exposed to the essentials of both microeconomics and macroeconomics including supply and demand mechanisms, the impacts of regulation and taxation, production cost variances, changing market structures, measures of the aggregate economy, sources of economic growth, and the impact of governmental policies. The Master of Science in Marketing (MS-Marketing) program provides students with the tools and real-world experience necessary to pursue a successful career in marketing. Carl H. Lindner College of Business

The program is designed to give students the knowledge and skills they need to be successful in marketing careers in a variety of industries. Your goals are unique, so we encourage you to incorporate courses from across the University, adding an additional layer of interdisciplinary specialization and competitive differentiation to your resume. 2906 Woodside Drive Students receive in-depth training and experience in all areas of marketing, including: Experience-based learning is an integral component of the Masters in Marketing program.

Graduate students will be provided with a broad, practical overview of ethical issues in marketing. MKTG 7040: Marketing Performance Metrics(2 credit hours) MKTG 7037: Digital Marketing Strategy(2 credit hours) 2906 Woodside Drive This course examines the principles of social influence, leveraging noted psychologist Robert B. Cialdini's authoritative book "Influence: Science and Practice."

This program is open to students who have a bachelor's degree or other graduate degrees in business or in non-business disciplines. Carl H. Lindner College of Business Lindner College of Business In this course you will learn the foundations of cause marketing and how a well-designed, brand-aligned program can be beneficial to an organization. International applicants must also submit foreign transcripts for evaluation to an agency recognized by the National Association of Credential Evaluating Services (NACES; www.naces.org). MKTG 7036: Consumer Decision Science(2 credit hours) Academics This course is an introduction to the fundamentals of economics at the graduate level. Interested in learning more?

The program is 32 credit hours and can be completed in 1-2 years. While you will never need to come to campus, you are invited to take an on-campus course if you want. This course is an introduction to the fundamentals of data analysis and statistical methods at the graduate level with focus on practical decisions using quantitative models in a spreadsheet environment. While you will never need to come to campus, you are invited to take an on-campus course if you want. MKTG 7016: Professional Sales (2 credit hours) Earning an MS in Marketing opens the door onto a wide array of career opportunities. PO Box 210020

The Master of Science in Marketing online program at the University of Cincinnati provides students with an innovative and forward-thinking program that is grounded in the latest marketing practices and theories. This interactive course focuses on using a robust market analysis to outline customer needs, which are then used to direct the development of new products and market launch strategies.

Students will learn the skills necessary to plan and execute a qualitative research project that uncovers actionable consumer insights. This course is an introduction to the fundamentals of Marketing at the graduate level. Today, we offer nearly 100 degrees from undergraduate to doctoral programs.

BA 7077: Career Management (full-time students only, 0 credits)

The capstone course integrates all the marketing concepts learned in the program with a real-world clients needs.

And of course, you are invited to walk across the stage at your graduation ceremony in Cincinnati! MKTG 7021: Design Thinking for Business (2 credit hours)

Yes. Please note that the name and email address of each recommender is required. Admission to the Lindner College of Business Marketing program is selective and based on a combination of factors including academic and professional achievement, strong communication skills and a proven record of effective leadership. Students will explore the use digital technologies for the purpose of understanding customer digital behavior and using that information to market, sell, and distribute products and services. If you are using Federal Financial Aid, you can collect it as long as you fulfill the 5 credit hour requirement per semester. The program makes every effort to review and respond to applicants in a timely manner, typically within two to three weeks of the application being completed. AACSB International business accreditation is an achievement earned only by programs of the highest caliber. Some of our on-campus classes are offered in a one weekend format. Students are exposed to the essentials of source data development, descriptive and graphical statistical methods, probability, distributions, sampling and sampling distributions, estimation, confidence intervals, and hypothesis testing. To influence consumers decisions, marketers first need to understand how those decisions are made. Program Outline.

Students will learn how to make marketing decisions when faced with ambiguity.

NO GMAT REQUIRED TO APPLY Designed for Graduate Business students, this course focuses on helping you develop your brand, position yourself in the job market, resume construction and salary negotiations. Specialized Master's Programs

Department of Marketing, Assistant Director of Graduate Recruitment, University of Cincinnati

Students can transferup to 12 semester hours of graduate credit from an AACSB accredited university. Apply to Lindner The Master of Science in Marketing Degree at the University of Cincinnati's Lindner College of Business is among the top-ranked public marketing programs in the United States, providing students with an innovative and specialized academic curriculum that covers a wide range of marketing topics. MKTG 7032: Sales Management (2 credit hours)

Is Federal Financial Aid (Title IV) available? Carl H. Lindner College of Business Here are some examples of what that timing could look like for a student: For questions about your specific enrollment needs, please contact your advisor. All applications are considered holistically, with all aspects of the application carefully considered in the admissions process.

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