Embrace your sweet and spicy! As mentioned, Sugarox in Mexico began as a candy store, it was unlike any other candy store in Mexico.

After finding out what happened, we called the lady who introduced herself at the show, and we set everything in motion to transition production over to her. In a role with overwhelming responsibility, you are accountable for the strategy of your clients brand. Each batch of Tamalitoz is hand-formed; the machine we use today to cut the Tamalitoz into their characteristic shape resembling a tiny tamale is the same machine we had in our first candy store in Mexico. It turned out she is a co-packer and told us that when we were ready, she could help us with production and let us focus on building the business.

Vision- Both know where the goals are and where you are heading.

It would be an honor to bring some joy to them. Can you share a story about the funniest mistake you made when you were first starting? What she did at that moment would be a game-changer for us, she truly was sent to us by the candy gods and had it not been for her, we would not be here today. Can you tell us what lesson you learned from that?

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I was horrified and embarrassed when this happened, I wanted to give our customers a show, but when you ruin a batch of candy, it feels like you wasted their time. We had to find a way to get to the USA.

During those years, I worked my way through the agency, spent time in the account management side, transitioned to creative, and finally ended up as a Planner.

It was quite an experience to visit one of our shops. Your review requires staff approval before posting. The next morning at the show, trying to keep a smile on when all I wanted to do was crawl into a hole and cry, a lady came up to the booth and asked me about Tamalitoz.

Then we started thinking about what could have possibly gone wrong that they found a color that was not listed.

She went on to say that she is battling cancer, and the chemotherapy makes it very hard for her to keep anything down, but she found Tamalitoz, and its the one thing that settles her stomach.

The most exciting story is the story of Sugarox Candy Studio. We embrace the imperfection of each candy, they are never uniform in shape or color, and we love that about Tamalitoz.

We often consider Sugarox as having two beginnings, one was when we opened in Mexico, and the other was when we opened in the United States. I felt like I was an ok one, but do we ever want to be just adequate? It is also hard to separate our personal lives from the business, so most of our couple stories involve the business one way or another. To spend time with creative people whose work you admire is always a joy. Of course, we sold candy, but it was made in-house where people could come in and watch our candy artisans make a batch of candy from beginning to end.

It all started in a tiny candy store in Mexico City making small-batch candy. Most orders filled same day if placed by 3:00PM. Declan: My background is in sales and management. This was very inspirational. Being able to tell people how we started as a small candy shop in Mexico City, how that evolved into the development of a brand that we could export to the USA, then have that very same business in Mexico crumble due to Covid, while still venturing into the United States has been so successful of a story we often tell ourselves. True leadership does not happen in corner offices. Follow us on Instagram @tamalitozusa and facebook.com/tamalitoz. See our Terms of Use for details.

We knew we had to speak with a lawyer and find a way to get both Dec and myself to the States to help get things really moving. People always say its hard to work with your significant other.

Match made in Candy Heaven!

Patience- Keeping an open heart and mind with each other. Thinking we could operate our business from Mexico was our first big mistake. For additional or more comprehensive information about a product, please contact the manufacturer. create an account

But to do it with people who you think would be fun to hang out with is a dream.

But I feel you always get the most from your team when they feel empowered, when they feel safe.

Starting your own business is all-consuming; to have gone at it alone would have certainly ended our relationship, the company, or both.

Are you working on any exciting new projects now? Can you tell us a story about what brought you two to your respective career paths?

The husband & husband team wanted to come up with a unique blend of flavors that represented both of them. So to make this happen we needed a sales team. Occasionally though, it would happen, but in time, it served as a gentle reminder of how delicate the process is.

In his mind, he was solving a problem, and he never expected that the FDA or anyone would find out. Long story short, we get back to Mexico to find out what happened with our coloring debacle. As a small business, we could not afford to hire a sales team, so we started working with brokers. Do unto others as you would have them do unto you. I am not a religious person, but I do feel that by being kind and patient with other people, it makes your day flow better. I would be in awe at how they could piece together data and deliver presentations that felt more like poetry than analytics.

This made our customers realize how much attention to detail is involved in candy making and helped justify our premium price tag. But running a business and being in Mexico is impossible.

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Find joy in finding out you are not one or the other, but both. She told us how she had shared some of the candy with the nurses in oncology, and they all loved it. We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column.

Tamalitoz is sweet and spicy; wouldnt it be great to champion our own personal sweet and spicy. So, so pretty and heartfelt.

They could also have candy personalized with their names or logos.

Combining the natural flavor of black cherries from the Pacific Northwest, with their authentically Mexican Chili, lime and sea salt center. How can our readers follow your work online? So we have our booth, getting ready to start the second day of the show. Some of the most intelligent people I ever met were Planners. Jack: My background is in advertising.

How do you think that will help people? I tell people all the time that we dont sell candy; we sell joy, excitement, and flavor. The thing with candy is it is very temperamental; the slightest mistake will cause your batch of candy to crystalize, halting the process to a grinding stop. Initially, I thought that our color manufacturer sold us the wrong color and was getting ready to call our lawyer.

Being an Account Planner is a big deal.

We kept in touch and sent her a ton of Tamalitoz to help get her through her treatment. It has brought us so much joy but also heartache, frustration, and failure.

We wont go into that much detail as its still a work in progress, but we are developing a line extension of Tamalitoz using organic tapioca fiber. So as we are getting ready to start day two, we get a call from our customs broker (see at the time we were still producing Tamalitoz ourselves down in Mexico City). To say that we started that day on the wrong foot was an understatement.

Tamalitoz, the brand we launched in the USA, consists of ribbon candy pillows made almost exactly as centuries ago in Europe, but we gave it a fabulous Mexican makeover.

Can you share the most interesting story that happened to you since you two got married? Select one of our locations.

We use interviews to draw out stories that are both empowering and actionable. Can you share a story?

The FDA had found an artificial color yellow in our candy. Thank you so much for joining us. So just by being out there, we bring good to the world in one way or another.

I owned a fleet disposal company back in England. We love that Tamalitoz looks and feels like something made 200 years ago in England.

DISCLAIMER: You are advised to consult actual product packaging and materials as they may contain more and different information than what is shown on our website.

We sent enough candy to give to all the staff at the hospital Tamalitoz.

See label photo for ingredients and nutrition facts.

The world was entering a terrifying moment and the people working in hospitals became our heroes.

Cherry Its a Fire Tamalitoz is their authentic Mexican American candy moment.

For us, candy making is an art, and although we now work with a co-packer, we made sure that our production is still hand-crafted. Determination- Be determined to reach your goals together.

You are people of great influence.

Mast General Store assumes no liability for inaccuracies or misstatements about products contained in our stores or on our website. It turned out our production manager had run out of yellow color, and when our supplier told him they had none in stock until the next week, he went to one of our candy stores and asked them for yellow color. This happened right at the start of covid when we were all terrified and things shut down.

There are so many, but honestly, if I had to choose one, it would be the Golden Rule. Its called Party of One and is musical heaven. We are developing an organic low-sugar version of Tamalitoz but with a twist.

For sure we will write a book about all this one day. Is there a particular person who you are grateful towards who helped get you to where you are?

With the tangy flavors of Mexico and traditional sweetness from Britain, Tamalitoz was born. No offense to brokers, I am sure there are some wonderful ones out there, but the whole broker thing was not working for us. They have to know that you are there to help them because you acknowledge that you need them much more than they need you. What are the 5 Things You Need To Thrive As A Couple? The American Academy of Pediatrics recommends that children ages 5 and younger should not be given hard candies or gum due to the potential for choking.

What do you think makes your company stand out? It is important to mention that at the time we could not afford to work with a co-packer.

I will be greedy and say I want both of them over for breakfast. That is the big candy expo that takes place in Chicago. Please login or But one day, we got an email from a customer writing to thank us for making Tamalitoz.

I asked her to find out where we could send some cases to the nurses to thank them for being there on the front line. I think there is beauty in duality, we condition ourselves to be one thing or another, but we struggle with being two things at once. Jack are Dec are the creators of Tamalitoz by Sugarox, an artisanal ribbon candy pillow filled with chili lime and sea salt, giving old-school candy a Mexican makeover.

But in the beginning, we were still learning the ropes and we made many mistakes.

:-). So we got the call from the broker, and she said, Guys remember a couple of weeks ago the FDA came in and took some samples of your latest shipment, well the results of the samples came in, and they are putting your latest shipment on hold because they found a coloring that is not listed on the ingredients panel. This was a huge problem, as 100% of this product had already been spoken for, and we were going to have to let our customers know that there is an issue with their candy. Its a very fun show, but high stakes and high stress. So picture this, Dec and I are getting ready for day two of the Sweets and Snacks show. Proud to be serving some Chicano Candy Realness! Can you share how that was relevant to you in your life?

It wasnt the first time we got an email from a fan, but this time it was different. She heard our story, and she told us that she believes in us and our candy. When everyone strives for automatization and technology, where efficiency and the bottom line are kings, we take a different approach. Its important to mention that when we developed Tamalitoz, it was important to me that we only use natural colors and flavors.

I never would have thought I would end up owning a candy business in the United States, but love the way my life has taken a sweet and unexpected turn.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? Cherry Its a Fire is their tribute to all things Mexican American, fierce, fabulous and full of flavor. We are still perfecting the flavor and consistency, but bringing Tamalitoz to a group of people concerned with their sugar consumption is very exciting. Before taking the plunge and starting our candy business, I spent 15 years at advertising agencies.

The candy was being produced by Sugarox Mexico, and Sugarox USA was selling it.

People laugh at Dec and me because as part of our routine, we will personally deliver candy to a couple of the HEB grocery stores that we supply to. How have you used your success to bring goodness to the world? We also spend a couple of hours a week in the warehouse packing orders.

She offered to produce the first run and sell it to us as we needed it.

As a part of our series about lessons from Thriving Power Couples, I had the pleasure of interviewing Jack Bessudo and Declan Simmons from Sugarox Candy Studio. But I can only imagine that being the case when the both of you are employed in the same office.

So for the last month or so at our house, we have either Brandi Carlile or Sam Smith playing, and there is this one Brandi Carlile song where both her and Sam sing. It was like she was sent from the candy gods to come and save the day.

Later on in the evening, I get an email from a very angry customer saying that her child had almost choked on the silica pouch that was in the bag and she herself was considering taking legal action against us. After many years in the role, it was clear that I was NOT that fantastic Planner.

He or she might just see this if we tag them :-). Lesson learned. Can you share a story about that? You never know what your idea can trigger.

We want to make sure you know: When it would happen, I would take the opportunity to show customers how the slightest error can make us destroy a 20 lb batch of candy. Thank you so much for doing this with us! In our case, there is nobody I would have preferred to do this with. Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist. to save this product to your wish list. What advice would you give to other CEOs or founders to help their employees to thrive? Please share a story or example for each.

So in the words of my spirit animal, Carrie Bradshaw, and just like that I decided to leave advertising and start a candy business. We are working on something exciting! She was interested in knowing about our process and was shocked that we were manufacturing the candy ourselves. You have to be on top of your game, pitching your product to whoever passes by because thats where all the big retailers go to scout new products. When we started Sugarox in the USA, it was more like a distribution and sales operation.

In time you make fewer mistakes and ruin less candy. All reviews become the property of Mast General Store.

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. Can you please give us your favorite Life Lesson Quote? I am not sure I feel confident enough to give other CEOs advice; I still feel like I am at the taking advice stage lol. We recommend that you do not rely solely on the information presented here and that you always review labels, warnings, and directions before using or consuming a product.

They have minimum production runs and had we agreed to do a minimum run, that would have drained our bank account.

Trust- Know that your partner will make the right decision and support them.

Leaders cant lead without a team, and the best way to gain the trust of your team is to show them that you are right there with them. You will be notified when your order is ready for pickup.

It is what makes us who we are. It is the least we could do. None of us are able to achieve success without some help along the way. In advertising, we would often approach a negative situation and see if we could turn that negative into a positive.

We could end toxic versions of naughty and nice and embrace our naughty and nice.

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